Industry leaders at IFPA’s Global Produce and Floral Show revealed that overcoming flat fruit and vegetable consumption requires shifting away from clinical health messaging toward flavor-forward marketing, cultural rituals and frictionless convenience... Read More
In partnership with the American Cancer Society, the global banana brand replaces its iconic blue sticker with pink throughout October while bringing its ambassador to life for the first time... Read More
Frieda’s Branded Produce, Legacy Farms and Cal-Fresco highlighted specialty produce solutions, multicultural holiday promotions and core vegetable programs during the IFPA Global Produce and Floral Show... Read More
Slow inventory turn can often lead to losing shoppers’ trust — and regaining customer confidence takes time and money, says columnist Armand Lobato... Read More
The brands are launching a new line of premium packaged salads aimed at rebuilding consumer trust, generating excitement and bringing shoppers back to the produce aisle... Read More
At the IFPA Global Produce and Floral Show, digital reputation expert Peter Wilson explored how AI-generated content could jeopardize consumer trust and what the fresh produce industry needs to do to safeguard businesses... Read More
James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs... Read More
At the International Fresh Produce Association’s Global Produce and Floral Show, CEO Cathy Burns delivers a resilient vision for navigating market volatility, advancing traceability and driving fresh produce consumption worldwide... Read More
