Produce Market Guide News

Produce Market Guide News

Tune in and Crunch Out with carrots

The California carrot industry is kicking off a Crunch Out advertising campaign in Sacramento, Calif., and Cincinnati.

Farmworker legislation simmers in Senate

Feb 03, 2020 by Tom Karst #Produce (General), #Labor
Farm labor legislation remains on the back-burner in the Senate, but one advocate hopes to see action by March.
Feb 03, 2020 by Tom Karst #Produce (General), #Labor

‘Excellent’ quality expected for asparagus crop

A new crop of asparagus is about to burst onto the produce scene, and whether it’s imported or domestic, grower-shippers say consumers are in for a treat.

2/3/20 Daily Newsflash Roundup: New Companies to the Market & Updates

Feb 03, 2020 by Janice Wilson #Newsflash
Brookshire Grocery Co. and Hegedorns Supermarket are new companies to the Market. Desert Valley Produce LLC, J Schlanger & Sons Inc., MAF Industries Pacific Northwest, Michael Farms Inc., and others have updates.
Feb 03, 2020 by Janice Wilson #Newsflash

West Pak explains the Avocado Blitz phenomenon

Feb 03, 2020 by Chris Koger #Produce Retail, #Avocados
West Pak Avocado, Murrieta, Calif., has released a new video, Avocado Blitz, as part of its Avo Effect campaign.
Feb 03, 2020 by Chris Koger #Produce Retail, #Avocados

2020 Organic Fresh Trends: Citrus

Citrus fruits enjoy a loyal organic following. Families with kids really favor organic oranges.

A powerful organic message, but is it the right one?

We’ve reported on how the Dirty Dozen list actually discourages healthy eating by creating confusing messages for consumers. The Organic Trade Association risks doing the same.

Tomatoes remain elevated

Feb 03, 2020 by Tom Karst #Fresh Talk
The tomato market remains tight, though prices have decreased compared with earlier January levels.
Feb 03, 2020 by Tom Karst #Fresh Talk

Western Food Safety Summit registration available

Tim York, president of Salinas, Calif.-based Markon Cooperative, is the keynote speaker for the opening day of the Western Food Safety Summit.

Tricia Kovacs named deputy administrator of USDA program

The U.S. Department of Agriculture has appointed Tricia Kovacs as deputy administrator of the Agricultural Marketing Service’s Transportation and Marketing Program.