The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships... Read More
- Jan 27, 2025
- Citrus , Oranges , Lemons , Produce Marketing
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships... Read More
Retailers share winning strategies for capitalizing on Big Game excitement... Read More
Avocados, mangoes, sweetpotatoes and more are set to star in Super Bowl gatherings... Read More
Reusable products suppliers say resistance to making the switch often is based on misconceptions, especially about costs and logistics... Read More
With produce industry use of reusable plastic containers and pallets rising, providers seek to push ahead with efficiency, cost effectiveness and sustainability... Read More
A shifting customer base, rampant consolidation and a new role for produce salesmen are some changes observed or predicted by distributors at the Bronx, N.Y., mainstay... Read More
Growers report good news from the field as they gear up for the holiday sales period... Read More
The local growing season is over for most items in the state, and distributors are beginning to look to other regions to fill their customers’ needs for the coming fall and winter seasons... Read More
The trend toward packaged produce that took hold during the height of the COVID-19 pandemic still is going strong among potato growers in the Red River Valley... Read More
Most packaging suppliers tout myriad “sustainable” innovations they’ve adopted. But the concept begs the question: At what cost?.. Read More
Bulk onions marketed by grower-shippers in Washington and Oregon typically outsell packaged product, but they say consumer packs have been steadily gaining traction... Read More
Consumer packs typically account for about half the fresh-market potatoes shipped by suppliers in Washington and Oregon, grower-shippers say... Read More
The New Jersey Department of Agriculture has a message for retailers: Now’s the time to stock your produce shelves with Jersey Fresh blueberries... Read More
As the summer season hits, marketers of specialty produce in the Los Angeles area say sales remain strong, and at least one distributor is going beyond product sales to focus on additional support services... Read More
Consumer demand for California strawberries is running high this season, said Jeff Cardinale, director of communications for the Watsonville-based California Strawberry Commission. .. Read More
Retailers — and consumers — looking to liven up their melon menus continue to turn to the specialty category... Read More
Blackberries, watermelon, sweet corn and tomatoes are just few of the approximately two dozen fruits and vegetables Arkansas growers will be marketing this spring and summer, and they say quality should be excellent... Read More
Increased competition from foreign growers has prompted producers in Georgia — and other states — to encourage produce buyers to buy U.S.-grown items, especially during the spring and summer season... Read More
Consumers, retailers and many foodservice operators eagerly await the arrival of Florida green-skin avocados every year, grower-shippers say... Read More
May is National Salad Month, and it seems U.S. consumers already have a jump on enjoying these light, healthful treats. Here's what retail data shows about consumer preferences when it comes to a dish of leafy greens... Read More
Rio Rico, Ariz.-based Fresh Farms had such a good response to its grape category management program and Candy variety table grape promotion last season that the company plans to bring back an expanded version... Read More