PMG Data and Research News

ORLANDO, Fla. — Consumer decisions don’t always make sense.Humans are systematically irrational, driven by the unconscious, said a behavioral scientist in a recent produce industry education session on consumer demand.Aaron Reid, founder and CEO of Sentient Decision Science, led the “Psychology of Consumer” session Oct. 27, at International Fresh Produce Association’s Global Produce and Floral Show.Understanding the...

Retail sales were on the rise during the spring holidays this year, according to a recap issued in October by the Mission Viejo, Calif.-based Hass Avocado Board. Average hass avocado selling prices were up as well during the Easter, Cinco de Mayo and Memorial Day periods.A total of 123.1 million units were sold, bringing in $179.1 million in retail dollar sales during the spring holidays, the board reported.Here...

If retailers and marketers converted 25% of occasional mushroom buyers to medium-frequency buyers, that could mean $36 million more for the fresh mushroom industry.“Basically, a few more trips means tens of millions of dollars to this industry,” said Jonna Parker of IRI. “The headline here is frequency.”This insight is one of many in The Mushroom Council’s webinar, “Getting to Know Mushroom Consumers,” on Oct. 18, fe...

Weathering nearly three years of the COVID-19 pandemic, consumers are looking toward the 2022 holiday season with new habits, rituals and expectations for winter celebrations ahead, finds a new report from FMI — The Food Industry Association.The final report, in a six-part series on U.S. grocery shopping trends in 2022 that includes analysis from The Hartman Group, the “U.S. Grocery Shopping Trends 2022: Holiday Shop...

Has there ever been a better time to shop the perimeter of the store, as health experts have always urged?Produce and other fresh departments are getting credit for flattening the curve — the inflation curve, that is.The prices in grocery retailers’ fresh departments — such as produce — are deflating, which is moderating price increases in food and drink overall, according to the September 2022 Price Check: Trac...





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