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Apples News

Pink- and red-fleshed apples are hitting U.S. stores this fall

Kissabel apple brand has expanded to North America, with Stemilt growing and marketing the first pink- and red-fleshed apple varieties this fall. .. Read More

The Packer Staff

Sep 25, 2023
Apples , Produce Research , Produce Products , PMG Produce Products

“We’re excited to meet the moment of peak Envy apple season with this deep collaboration with The Pioneer Woman Magazine and ThePioneerWoman.com,” said Cecilia Flores Paez, head of marketing, North America, for T&G Global Ltd.

Envy apples partners with Ree Drummond

Envy apples has entered a partnership with The Pioneer Woman magazine to spark consumer trials, stimulate repeat purchases and inspire expanded usage occasions... Read More

The Packer Staff

Aug 31, 2023
Apples

The New York Apple Association has POS materials as a part of its marketing strategy, which also includes high-graphic poly bags to encourage grab-and-go purchases.

Marketing and tech: Tools to help boost apple sales and consumption

When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?.. Read More

Amy Sowder

Aug 30, 2023
Apples , Produce Tech , Produce Marketing , Produce Retail

With its geographically diverse family of growers, Hess Bros. Fruit Co.’s total supply is expected to be consistent with last year’s crop, said Ryan Hess, director of grower services.

What to expect from New York’s apple crop

New York is the second-largest apple-producing state in the country, and it expects about 28 million bushels of apples this year... Read More

Amy Sowder

Aug 29, 2023
New York , Apples

Mike Preacher, vice president of Domex Superfresh Growers, received The Packer's 2023 Apple Person of the Year award at USApple's Outlook 2023 conference.

The Packer names Mike Preacher Apple Person of the Year

Following an afternoon of data-rich programming, the first day of USApple’s Outlook 2023 conference at the Ritz-Carlton Chicago concluded with The Packer presenting Mike Preacher the Apple Person of the Year award. .. Read More

Jennifer Strailey

Aug 18, 2023
People , Apples

Washington's apple output is forecasted up big from the 2022 crop.

Washington apple crop up big for 2023, grower group says

Save room in the shopping cart for more Washington apples... Read More

Tom Karst

Aug 08, 2023
Apples , Washington

New York Apple Association has new recipes for its "The Big Flavor" promotion strategy for the fall 2023 marketing season.

New York apples are going big this fall

Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August. .. Read More

Amy Sowder

Jul 11, 2023
PMG Supplier Spotlight , Apples , New York , Produce Marketing

Crunch Pak has a new snack pack with broad appeal.

Crunch Pak pairs with Minecraft and Cheez-It for new snack pack

Cashmere, Wash.-based Crunch Pak is collaborating with Minecraft and Kellogg’s to create a mini-meal snacking solution... Read More

The Packer Staff

Jun 27, 2023
Produce Products , Apples , Produce Retail

The New York Apple Association says orchards are experiencing full bloom in some parts of the states, with signs of a promising crop unaffected by varied spring temperatures. Photo courtesy the New York Apple Association

New York Apple Association reports signs of early blossom

With optimism abound in orchards, the association is also highlighting its school initiatives and plans to aid retailers... Read More

Wayne Hardy

May 05, 2023
Apples , New York , Merchandising

Fresh Trends: Apples remain a top pick for fruit shoppers

The Packer’s Fresh Trends 2023 survey, indicated that 58% of consumers purchased fresh apples in the past year, compared with 55% in Fresh Trends 2022... Read More

The Packer Staff

Apr 28, 2023
PMG Fresh Trends , Produce Retail , Apples

From left, Chuck Sinks, president of sales and marketing at Sage Fruit Co. Yakima, Wash.; Tim Colln, vice president of sales and marketing; and Kevin Steiner, director of business development

Sage Fruit sees retail interest in 5-pound bags of Cosmic Crisp apples

Despite a smaller than typical U.S. apple crop, there are still promotion opportunities for the rising star Cosmic Crisp apple, says Chuck Sinks, president of sales and marketing at Sage Fruit Co., Yakima, Wash. .. Read More

Tom Karst