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A new Columbia Business School study, “From People to Produce: How Appearance Bias Fuels Food Waste,” reveals how consumer preference for cosmetically perfect fruits and vegetables contributes to billions of pounds of food waste — meanwhile, companies like Misfits Market are working to change perceptions and reduce waste... Read More





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Cucumbers

Cucumbers continued to be popular with consumers, with sales increasing nearly 20% over 2020. With a variety of cucumber options to choose from, shoppers are discovering the versatility of the cukes, from using them in salads to adding them to sandwiches or eating them out of hand as a snack.

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