The U.S. Highbush Blueberry Council has launched “Blueberries Go Big,” a new marketing campaign that it says evokes an emotional connection to the fruit. .. Read More
- Jul 30, 2025
- Blueberries , Produce Retail , Marketing-Communications
The U.S. Highbush Blueberry Council has launched “Blueberries Go Big,” a new marketing campaign that it says evokes an emotional connection to the fruit. .. Read More
Marketers are optimistic about current projections in the field and opportunities at retail... Read More
To learn more about what’s ahead for the nutrition program that serves nearly 7 million people across the U.S., The Packer recently sat down with National WIC Association President and CEO Georgia Machell. .. Read More
As the high point for produce shrink approaches, columnist Armand Lobato highlights the main culprits and offers ways to help keep these losses in check... Read More
At the recent Aneberries trade fair, members of the global berry industry said they’re reading the Trump administration’s tariff tea leaves and watching trade deals closely... Read More
While at the IFPA Foodservice Conference, the California grower says it will showcase its year-round supply of fresh berries... Read More
The company says it will highlight the value its custom avocado and mango ripening programs bring to the foodservice at the International Fresh Produce Association conference... Read More
Kevin Hamilton, vice president of global marketing communications for the USHBC, shares the vision for driving berry sales around the world at Aneberries conference... Read More
