Latest Fresh Produce News & Insights

Fungi continue to grab headlines and consumer interest despite slight sales decline... Read More

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans... Read More

Topics addressed by the proposed rule for mushrooms include sourcing of substrate and spawn in organic mushroom production and composting requirements for organic mushroom production... Read More

The company is making a significant change to enhance the recyclability of its mushroom packaging by incorporating NIR sortable material in its rPET thermoformed tills... Read More

Launching March 1, the “Mushroom Loyalist” campaign is expected to reach the top third of mushroom buyers who account for almost 75% of all mushroom dollar sales and 68% of all mushroom purchases... Read More

What are the latest mushroom trends at retail and foodservice? To find out, Produce Market Guide asked Baldor Specialty Foods, Bronx, N.Y... Read More

The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends... Read More

The Mushroom Council's new marketing initiative initially will be centered around foodservice... Read More

Giving consumers more options is a good way to promote mushroom sales, marketers say... Read More

Sizzling Sautés Mushrooms Kits are 12 ounces of Sliced Baby Bella Mushrooms, high in vitamin D, with a 1.5-ounce sauce packet, the company said on the IFPA show website... Read More

Two chefs from New York City's Le Bernardin and Planta and two representatives from mushroom-meat brands, Fable Foods and MyForest Foods, discuss center-plate mushrooms at the Plant Based World Expo... Read More

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed... Read More

The Mushroom Council’s partnership with one of the world’s largest digital food-media brands has proved fruitful... Read More

There’s something inherently “extra” about mushrooms. Sure, they slay as a flavorful and more affordable substitute for meat, but they also offer health benefits galore, play well in a variety of diets and cook quickly... Read More

The Mushroom Council and The Culinary Institute of America are taking chefs on a globally inspired culinary tour — featuring mushrooms as the star ingredient — in their recently launched educational video series... Read More

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department? .. Read More

The Packer’s Fresh Trends 2023 survey showed 33% of consumers said they purchased mushrooms in the past year... Read More

Watsonville, Calif.-based Monterey Mushrooms is launching its Sizzling Sautés new product line this summer... Read More

The Mushroom Council has kicked off its first-ever “Mix It Up With Mushrooms” contest with mainstream food media brand Allrecipes... Read More

At Austin’s Hot Luck Food and Music Festival, there will be a “Shroom House” experiential collaboration with Wicked Kitchen’s Chef Derek Sarno... Read More

Check out the winning mushroom display in PMG's Winter 2023 contest of the Produce Artist Award Series, plus other mushroom display entries in the series... Read More

If there was ever a short list for a city to host a pop-up produce dinner for 80 media and influencers, Manhattan would be near the top — if not No. 1, of course... Read More

The Mushroom Council’s April promotion for Earth Month features award-winning, seen-on-TV chefs livestreaming on Kittch.com. The 2022 event reached consumers more than 4 million times... Read More

The New York-based specialty mushroom company continues to grow westward, adding 192 Sprouts locations to its growing retailer presence. .. Read More

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