Sweet Potatoes

Commodity Overview

Many shoppers consider sweet potatoes a food for the holiday table, but sweet potatoes are packed with nutrition. Promote them as a healthy option year-round, not just during the holidays. Offer recipe cards and preparation tips.

PLUs

4816 golden
4074 red/orangy red, small
4817 red/orangy red, large
3333 red/orangy white, small
3334 red/orangy white, large
4091 white

Varieties

Orange-Flesh Sweet Potatoes

Yellow-Flesh Sweet Potatoes

White-Flesh Sweet Potatoes

Purple Sweet Potatoes

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Sweet potatoes are rising in popularity partly because of their many health benefits. Vitamin A is found in sweet potatoes. It helps to keep eyes and skin healthy. Sweet potatoes also contain vit-amin C, which is an immune-system booster that can help fight cancer. They have a high concen-tration of carotenoids. Carotenoids, including the vitamin A precursor beta carotene, have been found to protect against carcinogens and preserve night vision. Sweet potatoes contain fiber, which aids in digestion and helps keep your gut healthy.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for sweet potatoes: fat-free, saturated fat-free, very low sodium, cholesterol-free, a good source of fiber, high in vitamin A and high in vitamin C.

Sales Strategies

Cross-promote sweet potatoes with marshmallows, nuts, brown sugar, vegetable oil and baking supplies.
Sweet potatoes are available year-round but are most popular during the fall and winter. Pro-mote sweet potatoes throughout the year.
Fall: Sweet potatoes shine during the fall holidays. Promote them heavily beginning in October.
Winter: Include sweet potatoes in winter holiday displays as many holiday tables aren’t complete without a sweet potato dish.
Spring: Just because the winter holidays are over doesn’t mean you need to put the sweet potatoes away. Offer springtime promotions that promote the health benefits of sweet potatoes.
Summer: Include sweet potatoes in summertime grilling displays as a way to get con-sumers thinking about them as a side dish year-round. Offer recipes for sweet potato fries.
Offer samples of sweet potato fries or sweet potato pie to encourage consumers to think of sweet potatoes as more than just a holiday food

Dynamic Displays

Offer bulk and bagged sweet potatoes in your display to appeal to consumers seeking both small and large quantities.
Avoid stacking sweet potatoes to keep them from rolling onto the floor.
Create interest in sweet potatoes during the holidays by creating waterfall displays using graphic cartons.
Place sweet potatoes near regular potatoes and onions for a nice color contrast.
Include information about sweet potatoes’ health benefits on signs on your display.
Offer recipe cards and preparation tips.

Food Service

Rub butter on the skin before baking sweet potatoes to make the skin softer.
Offer baked sweet potatoes as a side dish.
Use sweet potatoes in casseroles and pies.
Sweet potatoes can be added to stir-fries and mixed vegetable medleys.
Sweet potato fries are often seen to be a healthier option than regular french fries. Offer them as a substitute for regular fries.
Always use a stainless steel knife and cool water when cutting sweet potatoes so they don’t turn dark.

In the Backroom

Shipping
40-lb. cartons 20-lb. cartons 10-lb. cartons 5-lb. poly bags 5-lb. carton, individual wrap 3-lb. poly bags RPC - 3414, 3417, 6419, 6420

Grades
United States grades U.S. extra No. 1 U.S. No. 1 U.S. commercial U.S. No. 2 Jumbo Louisiana grades Louisiana commercial (has same requirements as U.S. No. 2) Louisiana jumbo (has same requirements as U.S. No. 2, except it cannot weight less than 16 oz.) North Carolina grades U.S. No. 1 medium (has same requirements as U.S. No. 1) U.S. No. 1 small (has same requirements as U.S. No. 1, except maximum diameter cannot exceed 2¼ inches)

Handling
Temperature: 55 to 60 F, 13-15.6 C Relative humidity: 85-90% Mist: no Typical shelf life: 10 to 14 days after packaging (before packaging, sweet potatoes store well un-der proper conditions for 52 weeks) Ethylene-sensitive (Do not store or transport ethylene-sensitive items with commodities that pro-duce ethylene.) Highly sensitive to freezing injury. (Likely to suffer injury by one light freezing.) Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a higher temperature.) If stored for any length of time, sweet potatoes must first be cured for about four to five days at 85 F, 30 C, with a relative humidity of 85-90% or above. Do not refrigerate.

Equivalents

1 lb. = 3 medium sweet tomatoes 1 lb. = 1¾ cups mashed

Steele Plant Co Llc

Overview (2) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Gleason, 38229 Tennessee

Cooking Vegetables:

Potatoes, Sweet Potatoes

Rutherford Farms LLC

Overview (1) (0) (0)

Business Type:

Grower

Location HQ:

Maryville, 37803 Tennessee

Berries:

Strawberries

Cooking Vegetables:

Cauliflower, Green Beans, Red Beets, Green Cabbage, Collard Greens, Mustard Greens, Turnip Greens, Curly Kale

Salad Vegetables:

Broccoli

Carolina Farmers Marketing Association Inc dba Kountry Girl Farmers Mkt

Overview (0) (0) (0)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

San Diego, 92100 California

Melons:

Cantaloupe, Watermelon

Cooking Vegetables:

Corn, Eggplant, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes

Salad Vegetables:

Peppers, Bell, Cucumbers

J R L Inc

Overview (3) (0) (5)

Business Type:

Shipper

Location HQ:

Hammonton, 08037 New Jersey

Berries:

Blueberries

Citrus:

Lemons, Oranges

Deciduous Fruit:

Figs, Grapes, Pears

Stone Fruit:

Nectarines, Peaches

Tropical Fruit:

Avocados, Kiwifruit

Sunterra Produce Traders East LLC

Overview (2) (0) (7)

Business Type:

Broker, Shipper, Importer

Location HQ:

Hewitt, 07421 New Jersey

Melons:

Cantaloupe

Cooking Vegetables:

Onions, Bulb, Potatoes, Sweet Potatoes

Twin-State Farms

Overview (1) (0) (0)

Business Type:

Broker, Shipper, Wholesaler

Location HQ:

Vineland, 08326 New Jersey

Stone Fruit:

Peaches

Cooking Vegetables:

Eggplant, Greens, Squash, Summer, Squash, Winter, Sweet Potatoes, Green Beans

Salad Vegetables:

Peppers, Bell, Cucumbers, Lettuce

Kruppa Farms

Overview (3) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Winton, 95388 California

Cooking Vegetables:

Sweet Potatoes, Green Beans

Donna's Kooler

Overview (1) (0) (0)

Business Type:

Wholesaler

Location HQ:

Dallas, 54733 Wisconsin

Berries:

Blueberries, Cranberries

Citrus:

Grapefruit, Oranges

Deciduous Fruit:

Apples, Grapes, Pears

Melons:

Cantaloupe, Watermelon

Stone Fruit:

Apricots

Shivanand Ganga

Overview (1) (0) (0)

Business Type:

Exporter, Grower, Shipper

Location HQ:

Sangre Grande,

Tropical Fruit:

Pineapple, Plantains

Cooking Vegetables:

Cabbage, Eggplant, Pumpkins, Sweet Potatoes

Salad Vegetables:

Peppers, Bell, Celery, Cucumbers, Tomatoes

Du Bois Enterprises Ltd

Overview (1) (0) (0)

Business Type:

Importer

Location HQ:

Bournemouth,

Deciduous Fruit:

Apples

Tropical Fruit:

Avocados, Mangoes, Pineapple, Plantains

Cooking Vegetables:

Garlic, Pumpkins, Sweet Potatoes

Become a Member Today

Welcome to Produce Market Guide

Your most comprehensive produce industry platform with the tools to find people, products and information to simplify doing business.

Find Produce Information

With more than 500 produce variety and commodity pages, you have all the trends, sales strategies, facts and much more to make the right business decisions.

Company Search

Find new business opportunities. Use our company search tools to find companies by operation, produce, location, and other advanced search filters.

Find Contacts

Are you looking for new business prospects? Become a member to gain access to contacts for the right buyer or seller for your business.

Claim Your Company

Tell your company’s story. Claim your company to manage your produce industry profile. Add your overview, logo, contacts, produce and much more!

Endorse a Company

Help decision-makers make the right choice. With one-click, publicly vouch for the positive skills or services you have experienced with a company.

Snapshots

Learn about a company’s pay policy and what others are reporting their average days to pay are. Become a member to access company pay practice ratings, number of employees and more.