Kale

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Kale

Kale

Commodity Overview

While kale has grown in popularity over the years, it still has a large appeal to the most health-conscious of consumers. Tap into that popularity to add to the bottom line. Use kale’s dark green color to create a contrast with bright vegetables like carrots or yellow squash.

PLUs

4627 kale, green
3095 kale, multicolor

Varieties

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Curly Kale
Baby Kale
Baby Kale
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Lacinato Kale
White Kale
White Kale
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Red Russian Kale
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Flowering Kale
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Kale contains vitamin C, which has been shown to fight cancer. It also is high in vitamin A, which contributes to healthy hair and skin. Kale has more iron per calorie than beef. Iron is important for proper liver function. Kale also contains omega-3 fatty acids, which have been shown to reduce inflammation.
  • Kale: A 31⁄2 oz. serving contains 53 calories and about twice the RDA of vitamins A and C.

Sales Strategies

  • Kale has many uses from salads to cooked greens to juicing, making it an ideal candidate for cross-merchandising. Cross-promote kale with juicing supplies, salad dressing, croutons, vinegar and sea salt.
  • Kale is available year-round so include it in promotions to health-conscious consumers throughout the year.
  • Fall: Include kale in soup promotions as it adds a nutritious punch along with flavor and texture to soups and stews.
  • Winter: Kale’s traditional use as a boiled green side dish makes it a hearty side dish for winter meals. Include kale in holiday promotions as a more nutritious base for holiday salads. Promote kale with other healthy foods in New Year’s promotions to draw in the health-conscious consumer.
  • Spring: Include kale in springtime salad promotions.
  • Summer: Promote kale as a summertime side dish as it was traditionally considered a summer food.

Dynamic Displays

  • Kale’s traditional home is with the greens as it has long been a staple on plates south of the Mason-Dixon line.
  • Include preparation tips on your display as consumers may not know that they should only eat the leaves and discard the midribs.
  • Include kale in displays with other popular juicing vegetables, such as carrots.
  • Use kale’s dark green color to create a contrast with bright vegetables like carrots or yellow squash.
  • Because kale is so popular right now, consider expanding your kale display.

Food Service

  • Add kale to smoothies for a bigger nutritional punch.
  • Use kale alone as a base for salads or include it with other greens for a mixed green base.
  • Cooked kale makes a side dish that goes well with traditional comfort foods.
  • Kale chips are a healthy alternative to chips or fries.

In the Backroom

Shipping
Kale is shipped in the same containers as other greens – bushel baskets, crates and cartons of varying weights.

Grades
U.S. No. 1 U.S. Commercial

Handling
Temperature: 32 F, 0 C Relative humidity: 90-95% Mist: yes Typical shelf life: 10 to 14 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Cracked ice around and in packages may help extend shelf life. Keep at proper humidity levels to prevent wilting.

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Fairview Gardens

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Goleta, 93117-1731 California
Berries:
Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Pomegranates
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots
Tropical Fruit:
Avocados
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Honey Hill Organic Farm & Apiary

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Potosi, 53820-9742 Wisconsin
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Asparagus, Beans, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic
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Township Valley Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Hobart, 13788-2917 New York
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Eggplant, Garlic, Herbs, Kale, Mushrooms, Radicchio, Squash, Summer
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Iliili Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Kapolei, 96707-2272 Hawaii
Cooking Vegetables:
Herbs, Kale
Salad Vegetables:
Cucumbers, Lettuce
Specialties:
Bok Choy, Watercress
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Kona Purple Mountain Coffee

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Honaunau, 96726-0011 Hawaii
Citrus:
Lemons, Oranges
Tropical Fruit:
Avocados, Bananas
Cooking Vegetables:
Beans, Beets, Cabbage, Herbs, Kale, Potatoes
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Mahina Mele Farms Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Captain Cook, 96704-8703 Hawaii
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Stone Fruit:
Plums
Tropical Fruit:
Avocados, Bananas, Carambola, Papayas
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Ko Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Honolulu, 96816-3524 Hawaii
Cooking Vegetables:
Cabbage, Herbs, Kale, Collard Greens, Dandelion Greens
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Aquaponics No Ka Oi

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Kahului, 96732-1328 Hawaii
Cooking Vegetables:
Kale
Salad Vegetables:
Peppers, Bell, Spinach, Lettuce, Tomatoes
Specialties:
Bok Choy
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Maris Garden

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Honolulu, 96817-5227 Hawaii
Tropical Fruit:
Bananas
Cooking Vegetables:
Beets, Herbs, Kale, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Lettuce, Tomatoes
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Kenneth Okamura Okamura Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Kula, 96790-7620 Hawaii
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Eggplant, Herbs, Kale, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach








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