Specialty Citrus

Specialty Citrus

Specialty Citrus

Commodity Overview

A well-rounded specialty citrus category can attract shoppers who are looking for something different and willing to spend a bit more. Experiment with the wide variety of specialty citrus options to see what performs best in your department.

Produce Availability

  • Colors Information:
  • Domestic:
  • Import:
  • Export:
  • All:

PLUs

4303 kumquats
4328 limequats
4459 Uniq/Ugli fruit
4308 loquats
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Specialty citrus has a host of health benefits beyond the obvious vitamin C content. Vitamin C is an immune-system booster and a cancer-fighting antioxidant. Citrus also contains nutrients that can help fight cancer as well as promote healthy skin and protect the brain against age-related mental decline.

Sales Strategies

  • While citrus is often used as a snack, it does lend itself to cross-merchandising with items like salad mixes, juicers, peelers and zesters.
  • Some specialty citrus is available year-round. Keep consumers interested in citrus throughout the year.
  • Fall: Include specialty citrus in back-to-school promotions as a great way to get kids eating plenty of vitamin C.
  • Winter: Citrus goes hand-in-hand with the winter holidays. Promote it as a nutritious breakfast or brunch option and as a tangy addition to salads for the holiday table.
  • Spring: Appeal to consumers looking to get their bodies in shape for the summer by promoting specialty citrus as a new flavor for juicing.
  • Summer: On-the-go families are always looking for healthy, portable snacks. Promote citrus as the perfect traveling food that won’t melt or spoil in the car.

Dynamic Displays

  • It’s tempting to build taller citrus displays because the round fruit stacks well. However, those displays can end up rolling around the floor of your produce department if a consumer pulls the wrong piece. Keep stacks low to avoid slipping hazards.
  • Include plenty of signs to tell consumers about specialty citrus items. Post information about flavors and uses.
  • Consider offering a variety pack of specialty citrus to encourage consumers to try new things.
  • Include a wide variety of specialty citrus in your display. Giving consumers plenty of options helps them to vary their selections.
  • Take advantage of the plentiful supply of citrus during the winter when other fruits may not be as available. Promote citrus heavily during the winter season and create a large citrus display near the front of your department that includes several varieties of specialty citrus.

Food Service

  • Use citrus juice as a tenderizer for meat. The meat gets tender, and you get a unique flavor.
  • Offer citrus as part of a healthy breakfast bar.

In the Backroom

Grades
Florida
U.S. Fancy, Fancy No. 1, U.S. No. 1, U.S. No. 2, U.S. No. 2 russet

Fruit grown elsewhere in the U.S.
U.S. Fancy, U.S. No. 1, U.S. No. 1 bronze, U.S. No. 2, U.S. No. 2 russet, U.S. No. 3

Handling
Temperature: 45 to 48 F, 7 to 9 C Relative humidity: 90-95% Mist: no Typical shelf life: 14 to 28 days Odor producer. Specialty citrus produces odors that will be absorbed by meat, eggs and dairy products.

logo-serratofarms

Serrato Farms

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Valley Center, 92082 California
Citrus:
Lemons, Limes, Kumquats
Specialties:
Guava
rep

Robert Erneston Produce Inc

Overview (3)   (0)   (3)  
Business Type:
Wholesaler
Location HQ:
Stuart, 34994 Florida
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
buy_fresh

Buy Fresh Produce Inc

Overview (1)   (0)   (8)  
Business Type:
Shipper, Retailer, Wholesaler, Packaging
Location HQ:
City Of Commerce, 90040 California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
jordanos

Jordano's Foodservice Inc

Overview (5)   (0)   (3)  
Business Type:
Wholesaler
Location HQ:
Santa Barbara, 93111 California
Cooking Vegetables:
Beans
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
118881_Greenleaf Produce

Greenleaf Bay Area

Overview (3)   (0)   (7)  
Business Type:
Shipper, Retailer, Wholesaler
Location HQ:
Brisbane, 94005 California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
coosemans-dallas

Coosemans Dallas Inc

Overview (5)   (0)   (2)  
Business Type:
Importer, Wholesaler
Location HQ:
Dallas, 75236 Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
freshfields_

Freshfields Orlando LLC

Overview (9)   (0)   (4)  
Business Type:
Retailer, Wholesaler
Location HQ:
Orlando, 32806 Florida
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
friedas

Frieda's LLC

Overview (14)   (11)   (4)  
Business Type:
Broker, Exporter, Shipper, Importer, Wholesaler
Location HQ:
Los Alamitos, 90720 California
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Asian Pears
Melons:
Watermelon, Specialty Melons
Tropical Fruit:
Carambola, Papayas
Martins-Distribution_RGB-VECTOR_NO-TAG

Martins Distribution Inc

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Charlotte, 28273-5843 North Carolina
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
davalan

Davalan Fresh

Overview (24)   (3)   (10)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Los Angeles, 90021 California
Citrus:
Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Cherries








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