Wholesum has launched its new snacking tomato, Lil’Ones.
Smaller than the average snacking tomato and bursting with flavor, these pearl-sized tomatoes are poised to become a game-changer in the organic snacking category, according to a news release.
Packaged in convenient 4-ounce easy-peel top seal packs of mixed colors (red and yellow), these tomatoes are the perfect grab-and-go snack, ideal for healthy, on-the-move lifestyles. Their delightful flavor and versatile nature make them a must-have for any occasion, whether enjoyed straight from the pack, tossed into salads or used as a flavorful garnish, they will always bring a handful of smiles, the release said.
“The launch of Lil’Ones is a groundbreaking moment for us and the organic produce industry,” said Ricardo Crisantes, chief commercial officer for Wholesum. “We’ve taken the joy of organic tomatoes and made it even more exciting by offering something smaller, sweeter and more convenient. They are truly unique in the marketplace, small and candy-like to surprise and delight with every bite. Our customers will love their flavor and versatility, and we’re excited to bring this first-to-market product to organic shoppers.”
Lil’Ones will be available year round, with initial shipments already underway. As excitement builds around the product, Wholesum is preparing to scale production with expanded volumes planned for late fall 2025, the release said. Early interest has been strong, and the company said it is actively working with partners to ensure steady availability as demand grows. Now is the perfect time for retailers to get on board and bring this joyful new snacking option to their customers, the company said.
“We are proud to bring the first organic pearl tomato to market,” said Kristina Federico-Luna, sales manager for Wholesum. “The response so far has been overwhelmingly positive, and we’re excited to continue pushing the boundaries of organic produce, offering organic consumers more options that also deliver on a great sensory experience!”
Saying they’re the first of their kind in the organic space, the company said Lil’Ones represent Wholesum’s commitment to quality and innovation. With their smaller size and distinctive flavor profile, these tomatoes are poised to become a favorite for those looking for a fun and flavorful way to eat healthier, the company added.
This July, Wholesum will showcase Lil’Ones with a bold presence at the Organic Produce Summit in Monterey, Calif., inviting the industry to experience firsthand how this playful tomato redefines organic snacking. The launch is part of a broader campaign celebrating “the lil’ things” — a reminder to savor life’s small, joyful moments. With their bright colors, vibrant flavor and portability, Lil’Ones are the perfect companion for those everyday delights that transport us somewhere, the release said.