Just in time for the holidays, Melissa's Produce has introduced Red Heart K-Grapes from South Korea. Part of the Los Angeles-based specialty produce company's luxury line, the glossy, deep-red grapes with a naturally sweet flavor, crunchy texture and signature heart shape are making their U.S. debut with a recommended SRP of $55 to $60 per 1-pound, 5-ounce package.
Melissa's says the Red Heart K-Grapes combine crisp texture, floral juiciness and a playful shape that makes every bite feel special.
“Red Heart K-Grapes bring something totally new to the grape aisle,” says Robert Schueller, director of public relations at Melissa's Produce. “They stand out visually and offer a flavor experience that's exciting, elevated and completely fresh to American shoppers.”
Their vibrant crimson hue and unique form make them as beautiful as they are delicious; perfect for snacking, gifting and dressing up cheese boards, holiday platters, and bento boxes, Schueller adds.
Melissa's says the Red Heart K-Grapes' premium look and limited availability create strong opportunities for seasonal retail displays and incremental sales. The company recommends creating eye-catching signage and cross-merchandising the grapes with specialty cheeses, gourmet snacks and holiday gifts in both produce and specialty departments.
Red Heart K-Grapes' novelty and striking appearance also make them ideal for social media campaigns and consumer engagement, the company says.
Non-GMO and grown with care by farmers in South Korea, Red Heart K-Grapes are available for a limited time, August through December, according to the company. The limited-availability grapes join Melissa's other luxury produce items, including Rubyglow Pineapple, for which there's a waiting list; Crown Melon, which is pre-order only; Pinkglow Pineapple; Japanese Jewelbox Strawberries; Pink Elephant Mango from Vietnam; and more.
Melissa's Red Heart K-Grapes are now available at select retailers and online at Melissas.com.
