The Healthy Family Project’s 23rd biannual Publix Produce for Kids cause marketing campaign is underway through June 25.
This year, 15 produce companies are helping provide 800,000 meals to 35 Feeding America partner food banks within Publix’s market area. Since 2002, the campaign has raised more than $4.2 million to support causes that benefit families and children in Publix communities and has helped provide over 15 million meals to local Feeding America food banks, according to a news release.
Bright, colorful signage featuring fresh produce and easy meal inspiration will be displayed in all 1,404 Publix stores alongside participating produce partners. Designed to spark healthy choices, the signs showcase simple, delicious ways families can enjoy more fruits and vegetables, according to the Healthy Family Project.
New this year, shoppers can also tune into expert tips from a Publix dietitian, who will be sharing practical nutrition advice and balanced plate ideas across Healthy Family Project’s digital channels, bringing even more fresh inspiration straight to families’ kitchens, the release said.
“At Publix, giving back to our communities is at the core of everything we do,” said Dwaine Stevens, director of community relations for Publix. “We are proud to once again partner with Healthy Family Project to offer fresh solutions for families and make a real difference for those facing food insecurity.”
Produce partners supporting the 2025 Publix Produce for Kids cause marketing campaign include Coast Tropical, Ayco Farms, Driscoll’s, The Wonderful Company, Shuman Farms, Mucci Farms, Sunset, CMI Orchards, Fresh Express, GT Living Foods, Vegpro International Inc., T. Marzetti, Chiquita, Ranier Fruit Co., and Bay Food Brokerage.
“Each year, we are humbled by the incredible impact this campaign makes for families,” said Trish James, vice president of Healthy Family Project. “Thanks to the partnership with Publix, our produce sponsors and supportive shoppers, we’re inspiring healthy habits while working together to fight hunger in our communities.”
The USDA estimates that 1 in 5 children in the U.S. experiences hunger. The participating produce companies are helping to meet this urgent need through meals donated to local Feeding America food banks throughout the Publix footprint, the release said.
More information about the Publix Produce for Kids campaign is available through the Healthy Family Project website.