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The Season of Sharing campaign returns as Lowe's Foods and Healthy Family Project unite to spotlight wholesome brands and bring hope to families facing food insecurity in local communities.
This year's campaign will help provide 780,000 meals to Second Harvest Food Bank of Northwest North Carolina, Food Bank of Central & Eastern North Carolina and Inter-Faith Food Shuttle. This year's contribution brings the total donation to more than 1.9 million meals, according to a news release.
“Monetary donations to food banks create exponential impact,” says Amanda Keefer, senior director of marketing and communications for Healthy Family Project. “Food banks can stretch every dollar into multiple meals and fill critical nutrition gaps by purchasing fresh, healthy foods directly from growers and suppliers based on their community's specific needs.”
Now in its third year, Season of Sharing unites top health-conscious brands to make a meaningful impact while encouraging shoppers to make wholesome choices during the holiday season. From Nov. 5 through Dec. 16, guests at more than 83 Lowes Foods stores will discover Season of Sharing signage throughout the aisles, highlighting participating brands and a QR code leading to dietitian-approved recipes for the season.
“The Season of Sharing campaign provides a fantastic platform to showcase our sponsors' fresh produce across every channel, print, online and in-store. We're especially proud of the opportunity to give back in a meaningful way during the holiday season, and we owe that to our sponsor partners' generous support,” says Patrick Eisinger, produce category manager for Lowes Foods. “We tailor our in-store merchandising to highlight their fresh items. Additionally, the Healthy Family Project does a tremendous job pairing our fresh sponsors' products with complementary items from other partners, creating ideal cross-merchandising opportunities that add value for our shoppers.”
The featured products will be highlighted in Season of Sharing-themed weekly ads, and Lowes Foods is encouraging customers to explore new, nutritious meal ideas while supporting a good cause. The grocer says this campaign builds on Lowes Foods' commitment to being a positive force in local communities and helping families access healthier food options.
The health-conscious food brands supporting the 2025 Season of Sharing campaign include: Chobani, Campbell's Soup Company, Crispy Green, Fresh Express, Generous Brands, Hormel, Litehouse, GT's Living Foods, Little Potato Co., McCormick, nasoya, New York Apple Association, Natural Delights, Serenity Kids, Shuman Farms, Health-Aide, So Good So You, South Mill Champs, Sunkist, Sunset, Teddie All-Natural Peanut Butter, Uncle Matt's Organics, Wholly Guacamole, POM Wonderful, Wonderful Halos and SellEthics.
These brands will be featured in a special Instagram Live event on Giving Tuesday, Dec. 2, at 4 p.m. ET. Giving Tuesday is a global day of generosity, and A Season of Sharing perfectly aligns with this spirit of giving back, the company says.
“Our brand partners play such a vital role in bringing this campaign to life,” says Aimee Smith, director of partnerships for Healthy Family Project. “Together, we're nourishing families, supporting local food banks and showing how small choices can make a big difference.”
