Instacart is the first grocery partner to launch an app on ChatGPT and the first to offer an embedded, end-to-end shopping and Instant Checkout, all within the context of a ChatGPT conversation.
This new integration makes it easier than ever for people to go from meal inspiration to doorstep delivery, using Instacart’s real-time grocery network and fulfillment capabilities with the help of OpenAI frontier model capabilities, according to a news release.
“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” says Anirban Kundu, chief technology officer for Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family. Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action, helping customers go from inspiration to a full cart delivered from the store to their door with ease.”
“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation,” says Nick Turley, vice president, head of ChatGPT. “It’s another step toward bringing our vision to life — where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”
The Instacart ChatGPT app experience with Instant Checkout is currently available on desktop and mobile web; the Instacart ChatGPT app is available on iOS and Android, with Instant Checkout rolling out to these native platforms in the coming weeks. ChatGPT can surface the Instacart ChatGPT app when a user asks for it by starting a prompt with Instacart, such as “Instacart, can you help me shop for apple pie ingredients?” During their first use, users install the app by signing into their Instacart account. To enable Instant Checkout on iOS, users should ensure they have updated to the latest version of ChatGPT in the iOS App store.
Once the Instacart app is opened and the user is signed in, the company says the app will help users find what they need from their local retailers and present a ready-to-review cart with the help of OpenAI models. Once satisfied with selections, users can securely pay directly in the Instacart app right in ChatGPT with Instant Checkout, with no need to switch tabs. The customer’s items will then be shopped and delivered through Instacart’s trusted platform.
Instacart says it is the first app within ChatGPT’s app ecosystem to offer checkout directly within ChatGPT, powered by the Agentic Commerce Protocol. Through this first-of-its-kind implementation, ChatGPT and Instacart are enabling a fast, secure and familiar credit card payment flow; digital wallets, such as Apple Pay and Google Pay, will be supported in the coming weeks. Powered by Stripe, transactions run smoothly and safely within the conversation, the company says.
“Powering grocery shopping inside an AI agent requires technology that understands constantly changing, highly local inventory and converts it into accurate, real-time decisions. Instacart’s platform does just that,” Kundu says. “Our decade of unmatched grocery data, fulfillment intelligence and deep retailer integrations make it possible to surface the right products based on what’s actually in stock, delivering consumers a shopping experience they can trust.”
Experience the Instacart ChatGPT app experience with Instant Checkout now.
