BERLIN — The Global Grape Group, an alliance of table grape producers from around the world, gained additional momentum at Fruit Logistica 2026, where the group shared its mission to unite the table grape industry to drive consumption and raise awareness of the fruit's nutritional benefits, flavor profiles and versatility, with an aim to collectively position grapes as the go-to healthful snack in the U.S. and around the globe.
“We want Global Grape Group to evolve into a truly global alliance,” says Ignacio Caballero, Chile board member of the Global Grape Group and director of marketing for Frutas de Chile. “We've met with South Africa, and they're interested in being part of GGG. We've also spoken with Brazil and California table grape producers and breeding companies. We have a platform that brings the whole industry under one roof.”
Launched in March 2025, the global alliance and its “Have a Grape Day” consumer campaign come at a critical time, as global table grape supplies continue to outpace consumption.
“The grape industry is at a turning point right now,” Caballero told The Packer this past March. “Supply has grown 80% in the last 20 years, while demand is only growing at 13%.”
Global Grape Group, now a formal LLC in the U.S., has three main objectives, Caballero says:
- Increase consumption, starting in the U.S.
- Share information.
- Share best practices.
“Grapes compete as a positive, healthy snack, not against other fruit. The first step in driving consumption is to bring the industry together,” says Luis Miguel Vegas of the Peruvian Table Grape Producers Association and the International Blueberry Organization.
Collaboration is powerful, Caballero agrees.
“We can't do it alone. We can't solve problems alone. We need to have a communication network where we can pick up the phone and know who to talk to,” says Caballero, who sees Global Grape Group as an opportunity for the entire table grape industry to tap into the power of collaboration — from the world's top producers to representatives in emerging markets.
While the founding Global Grape Group members include Chile, Peru and Mexico, the group aims to expand to include grape importers from around the world.
“Global Grape Group is taking the best from what blueberries and avocados have been able to do by working collaboratively and bringing that to grapes,” Caballero says. “We're not here to just talk; we're taking action with the goal of augmenting production and driving consumption across the world, working together as an industry on common challenges and creating new opportunities.”
Table Grape Intelligence
At Fruit Logistica 2026, the Global Grape Group announced a collaboration with marketing intelligence platform and consulting firm Agronometrics to launch The Global Grape Report, a new annual publication designed to deliver a comprehensive, data-driven overview of the global table grape industry.
The Global Grape Report will provide a consolidated view of global table grape production, trade flows and market dynamics, drawing on aggregated industry data and input from producing countries, according to the Global Grape Group. The report, intended to serve as a credible resource for growers, exporters, marketers and other industry stakeholders seeking timely and objective market intelligence, is set to debut in August at the 2026 International Table Grape Conference in Chile.
“The Global Grape Report represents an important step toward greater transparency in the global table grape market,” says Colin Fain, CEO of Agronometrics. “By combining robust analytics with industry collaboration, the initiative aims to support more informed decision-making across the table grape industry.”
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