Exploring the Spirit of San Antonio While at Viva Fresh - Produce Market Guide

Exploring the Spirit of San Antonio While at Viva Fresh - Produce Market Guide

The Alamo is a must-visit historic site while in San Antonio for the upcoming Viva Fresh Expo, attendees say.
The Alamo is a must-visit historic site while in San Antonio for the upcoming Viva Fresh Expo, attendees say.
by Christina Herrick, Mar 31, 2026

While San Antonio might be known for its River Walk, there’s plenty to see while you’re in town for the Viva Fresh Expo, attendees say. But what are some destinations that top the list?

The famous battle cry goes “Remember the Alamo!” and that’s exactly what Viva Fresh attendees say to do.

“It’s one of those places that really captures the history and spirit of Texas,” says Jessica Soare, assistant vice president of marketing with Cox Farms. “Following a busy day on the show floor, stepping away to take in the culture and heritage of the region through a landmark like that is a great reminder of why this region is so special. It’s also a great way to explore San Antonio with colleagues and keep the conversations going outside the booth.”

Helen Aquino, vice president of innovation for Village Fresh Greenhouse Grown, says it’s an iconic piece of Texas history.

“When we’re in San Antonio, one stop that’s always worth making time for is the Alamo,” she says.

Alan Aguirre Camou, chief marketing officer of Divine Flavor, also recommends visiting the iconic fortress.

“It’s a foundational piece of Texas history and a truly moving experience for anyone visiting San Antonio for the first time,” he says.

Alaina Wilkins, key account manager for Pure Flavor, says Viva Fresh attendees don’t have to go far to enjoy an outing.

“The TPC San Antonio Golf Course at the JW Marriott San Antonio Hill Country Resort & Spa offers a memorable escape,” she says. “Rolling through oak-studded hills, the course provides sweeping views of the Texas Hill Country and a refreshing mix of challenge and relaxation away from the show floor.”

Jim Leach, director of foodservice and Southwest sales for Oppy, also recommends attendees check out the San Antonio restaurant and sports scene.

“It’s a great food city with so many amazing options,” he says. “One of our office favorites is Paesanos. And if the timing works out, catching a Spurs game is always a fun way to spend an evening. Go Wemby!”

Juliemar Rosado, director of retail and international marketing with the National Watermelon Board, recommends visiting the Pearl District, a walkable culinary and cultural hub north of downtown, redeveloped from a historic 1883 brewery.

“I love the Pearl District,” she says. “Such good food and atmosphere.”

Leslie Hernandez, experiential coordinator for the EXP Group, also recommends the Pearl District, exploring the Natural Bridge Caverns and visiting the Witte Museum, though she says a big recommendation for out-of-staters is another piece of Texas iconography.

“No Texas trip feels complete without a mandatory stop at Buc-ee’s,” she says.





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