The Colombia Avocado Board has launched the Avocados From Colombia brand in the U.S.
The debut comes at a pivotal time for the industry, CAB said in a news release, as shipments of Colombian avocados to the U.S. have reached their highest volume to date with 85 million pounds in the first half of 2025, more than doubling the previous midyear record of 41 million pounds set in 2024.
CAB says new branding provides a consistent and compelling identity that reflects Colombia’s unique growing regions and celebrates the nearly 80,000 men and women who contribute to the success of the country’s avocado industry.
As demand for Colombian avocados continues to rise, CAB says it recognizes the importance of sharing their story and expanding the tools and resources that highlight the rich history and promising future of creamy, flavorful hass avocados, which are establishing their place as a year-round option in the category.
The brand launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence. Bold visuals, vibrant colors and representative icons, including imagery of rain, sun, mountains and trees that highlight the natural elements that support Colombia’s avocado-growing ecosystem and help tell the story behind every piece of fruit, according to CAB.
“The Avocados From Colombia brand marks an exciting new chapter in the growth of our industry and serves as a springboard for introducing new tools and resources to continue educating and promoting our beloved superfruit,” says Manuel Michel, managing director of the Colombia Avocado Board. “We are proud to lead a brand that reflects consistent year-over-year growth and ongoing investments in economic opportunity and community development. Looking ahead, we anticipate Avocados From Colombia will have an even greater presence in the U.S. market, supported by an expanded promotional footprint.”
For more information, connect with the Colombia Avocado Board at the IFPA Foodservice Conference (July 31 – Aug, 1) at Booth No. 805 to explore how Colombian avocados can be incorporated into your programs and drive ways to work together to create sales lifts.