Celery Hearts

Celery Hearts

Celery Hearts

Commodity Overview

Celery hearts are the central stalks of the celery plant and are the most tender, sweet and flavorful. They are typically trimmed about 9 inches from the base of the plant and are uniformly cut. In all other aspects celery hearts resemble whole celery.

Produce Availability

  • Colors Information:
  • Domestic:
  • Import:
  • Export:
  • All:

PLUs

4575 hearts
Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.
USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

  • Celery offers a variety of health benefits. It is a good source of vitamin C, which is a known immune-system booster and can help prevent cancer. Diets including celery have been shown to be helpful in lowering cholesterol and blood pressure. Celery extracts have been shown to reduce inflammation in the digestive system. Celery also contains beta-carotene, which has been shown to help with eye health.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for celery: fat free, saturated fat free, low-sodium, cholesterol-free, low in calories and a good source of vitamin C.

Sales Strategies

Celery is an ingredient in many recipes so cross-promote it with other items, including stuffing, bagged salads, croutons, salad dressings, soup ingredients and juicing equipment and other juicing vegetables. Celery is available in plentiful quantities year-round. Promote it throughout the year. Fall: Include celery in fall soup displays as it is a staple in soups. Add celery to vegetable trays that you are promoting for football game day parties. Promote celery as a healthy addition to back-to-school lunch boxes. Offer single-serve packs for easy preparation. Winter: Celery is a traditional addition to stuffing, so be sure to promote it with stuffing supplies around the winter holidays. Promote celery with other Asian vegetables around Chinese New Year as it adds flavor to stir-fries. Spring: Include celery in spring promotions centered around salad vegetables. Summer: Promote celery as a quick summertime snack for kids. Cross-promote it with cream cheese or peanut butter. Offer samples of celery with dip or spread with cream cheese or peanut butter to encourage consumers to buy celery as a snack option.

Dynamic Displays

  • Display celery on refrigerated tables and in refrigerated cases to keep it looking fresh. Warm temperatures cause celery to wilt. Remove wilted or damaged product from the display as soon as possible.
  • Offer both stalks and celery hearts to appeal to consumers who prefer the sweeter flavor and shorter preparation time of the hearts.
  • Place celery vertically on the display to create an eye-catching design. Display celery next to carrots or tomatoes to create a complementary color scheme.
  • Offer fresh-cut celery sticks and single-serve packages with dip to appeal to those consumers who want a quick snack but not the work of creating it themselves.

Food Service

  • Include celery in soup as it adds flavor and texture.
  • Stir-fry dishes are the perfect place to add celery.
  • Offer celery in omelets and as an addition to scrambled eggs.
  • Place celery in salads and on salad bars.
  • Use celery curls as a plate garnish.
  • Celery sticks can be used as drink stirrers.
  • Add celery sticks to the children’s menu with dip as an alternative to french fries

In the Backroom

Shipping
Hearts 18 1-lb. bags 12 11/2-lb. bags. Celery hearts come in 12-, 18- and 24-count.

Grades
U.S. extra No. 1 U.S. No. 1 U.S. No. 2 Not all celery is graded. Ungraded celery is called “unclassified.”

Handling
Temperature: 32 to 36 F, 0 to 2 C Relative humidity: 90-95% Mist: yes (Do not mist wrapped product.) Typical shelf life: 14 to 28 days from harvest, 3 to 5 days in store Odor-sensitive. Do not store or transport with commodities that produce odors, such as apples, carrots, bulb onions or pears. Odor-producer. Do not store or transport with odor-sensitive produce. Fresh-cut Store fresh-cut celery at 34 F, 1 C, and keep bags closed until used. Celery will dehydrate if left uncovered. Place product in an ice water bath to replace moisture.

Equivalents

20 lb. diced = about 2⁄3 standard case 20 lb. sticks = about 1 standard case 11⁄3 lb. = 1 lb. prepared usable celery 1 lb. stalks = 4 cups chopped or sliced 4 cups raw = 3 cups cooked 1 lb. prepared = 4 servings 1 medium bunch = 4 to 6 servings

ballcompany-pmg

Philip G Ball Company

Overview (20)   (0)   (2)  
Business Type:
Shipper, Wholesaler
Location HQ:
Clarks Summit, 18411 Pennsylvania
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
james_desideric_

James Desiderio Inc

Overview (4)   (0)   (12)  
Business Type:
Broker, Wholesaler
Location HQ:
Buffalo, 14206 New York
Deciduous Fruit:
Grapes
Cooking Vegetables:
Mushrooms, Potatoes
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries
ve

Van Eerden Foodservice Company HQ

Overview (3)   (0)   (5)  
Business Type:
Wholesaler
Location HQ:
Grand Rapids, 49501 Michigan
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries
kunkelco_logo

The Kunkel Co Inc

Overview (5)   (0)   (5)  
Business Type:
Broker, Wholesaler
Location HQ:
Eden Prairie, 55344 Minnesota
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
burnac

Burnac Produce Ltd

Overview (4)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Woodbridge, L4H 3H1
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
mcfarling

McFarling Foods Inc

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Indianapolis, 46202 Indiana
Berries:
Blackberries, Blueberries, Cranberries, Raspberries
Citrus:
Grapefruit, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
mrlucky_0

Mr. Lucky

Overview (3)   (0)   (0)  
Business Type:
Grower, Shipper, Processor
Location HQ:
Laredo, 78041 Texas
Berries:
Blackberries, Raspberries, Strawberries
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Corn, Garlic, Kale
freshkist

Fresh Kist Produce LLC

Overview (6)   (0)   (2)  
Business Type:
Broker, Exporter, Grower, Shipper, Wholesaler
Location HQ:
Nipomo, 93444 California
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Cauliflower, Kale
Salad Vegetables:
Broccoli, Celery, Celery Hearts, Lettuce, Onions, Green, Radishes
mac

Mac America Inc

Overview (1)   (0)   (0)  
Business Type:
Broker, Shipper, Wholesaler, Rail
Location HQ:
Templeton, 93446 California
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Melons:
Honeydew
Stone Fruit:
Apricots, Nectarines, Plums
oh_boy

Van Solkema Produce Inc HQ

Overview (8)   (0)   (10)  
Business Type:
Shipper, Wholesaler
Location HQ:
Byron Center, 49315 Michigan
Berries:
Blueberries
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Plums
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Celery Root, Corn, Eggplant








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