Broccoli

Commodity Overview

Broccoli can be eaten both raw and cooked and by itself or in a larger dish, creating lots of promotional opportunities that can entice shoppers to buy. Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.

Produce Availability

Colors Information:
Domestic:
Import:
Export:
All:

PLUs

4060 regular
4547 broccoli raab
4548 florets
3082 crowns
3277 baby

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Broccoli contains a host of nutrients that will satisfy even the most picky health-conscious consumer. Cooked broccoli contains more vitamin C than an orange and is a good source of calcium. Broccoli also contains antioxidants that have been shown to help fight cancer. Research suggests that eating broccoli can help prevent cataracts, and eating broccoli can help prevent strokes.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for broccoli: fat-free (must state that broccoli contains less than 0.5g fat per 85g of broccoli), saturated fat-free, low-sodium, cholesterol-free, low in calories, high in vitamin C and a good source of folate.

Sales Strategies

Broccoli is a versatile vegetable with many uses. Leverage that versatility by cross-merchandising it with dips, cheese sauce, salad dressing, bagged salads and cheese.
Broccoli is available in good quantities year-round, so have a year-round marketing plan.
Fall: Promote broccoli as a warm, hearty side dish for fall meals. Include it in football game-day promotions as part of your veggie trays.
Winter: Add broccoli to your holiday adds as it is a popular holiday side dish. Include it in winter soup displays and in post-New Year’s promotions to the health-conscious consumer.
Spring: Include broccoli in spring vegetable promotions as a side dish and as an addition to springtime salads. Include it in Easter and Mother’s Day promotions.
Summer: Broccoli grills well, so include it in summertime grilling promotions. Be sure to offer preparation tips to those unfamiliar with how to grill it.
Promote stir-fry mixes and vegetable trays that include broccoli as a time-saving measure for busy consumers.

Dynamic Displays

Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.
Make sure broccoli gets enough air by only stacking them one or two deep to keep air circulating between the heads.
Broccoli’s deep green color makes a striking contrast to other vegetables. Pair it with cauliflower or summer squash to create an eye-catching display.
Include recipes for broccoli on your display to help consumers think of it as more than just a side dish.

Food Service

Cook broccoli just until it’s tender. Overcooking causes it to lose its valuable nutrients.
Offer broccoli in cheese sauce as a side dish or include it in a mixed vegetable dish.
Include broccoli in soups.
Add broccoli to salads and salad bars.

In the Backroom

Shipping
Bunched 23-lb. cartons/crates, 14s and 18s RPC 6419, 6420, 6423, 6425 Crowns 20-lb. box, bulk RPC 6419, 6420, 6423, 6425 Consumer packs Broccoli packs are available in florets, bunch, broccoli coleslaw, spears and stalk cuts (which are available diced, coin-cut and shredded). Value-added packs Florets come in cello bags packed in 9- to 18-lb. cardboard cartons and 8-oz. and 1-lb. retail packs. Fresh-cut spears are offered in 10-, 15- and 20-lb. loose-packed cartons. Florets (2-inches or less) are available to foodservice in 3-lb. cello bags and loose. Broccoli coleslaw (shredded broccoli, red cabbage and carrots) is available in 8-oz. and 1- and 5-lb. bags. Iceless broccoli also is available.

Grades
United States U.S. fancy U.S. No. 1 U.S. combinations U.S. No. 2

Handling
Temperature: 32 F, 0 C Relative humidity: 95-100% Mist: lightly (unpackaged) Typical shelf life: bunched 10 to 14 days, packaged 14 to 16 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Moderately sensitive to freezing injury. Dunking in cold water can revive slightly wilted broccoli.

Equivalents

1 pound = 4.5 portions or two medium spears

Hitchcock Farms Inc

Overview (0) (0) (0)

Business Type:

Grower, Shipper, Processor

Location HQ:

Yuma, 85365-4855 Arizona

Cooking Vegetables:

Artichokes, Brussels Sprouts, Corn, Italian Parsley, Cilantro, Parsley

Salad Vegetables:

Broccoli, Lettuce, Romaine

Specialties:

Baby Lettuce

Tanimura & Antle Inc

Overview (0) (0) (0)

Business Type:

Grower, Shipper

Location HQ:

Yuma, 85365 Arizona

Cooking Vegetables:

Cauliflower, Kale, Onions, Sweet

Salad Vegetables:

Broccoli, Celery, Endive/Escarole, Lettuce, Onions, Green, Radishes, Romaine

Tanimura & Antle Inc

Overview (1) (0) (0)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Hendersonville, 37075 Tennessee

Cooking Vegetables:

Cauliflower, Kale, Onions, Sweet

Salad Vegetables:

Broccoli, Carrots, Celery, Endive/Escarole, Lettuce, Onions, Green, Radishes

Mann Packing Co., Inc.

Overview (3) (0) (13)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Gonzales, 93926 California

Salad Vegetables:

Broccoli, Celery, Flat-Leaf Spinach, Baby Spinach

Organic Produce:

Organic Broccoli, Organic Cauliflower, Organic Salad Mix

Cooking Vegetables:

Snow Peas, Sugar Snap Peas, Butternut Squash

Del Monte Fresh Produce N.A., Inc.

Overview (1) (0) (0)

Business Type:

Grower, Shipper, Importer, Wholesaler

Location HQ:

Whitsett, 27377 North Carolina

Deciduous Fruit:

Grapes

Melons:

Cantaloupe, Honeydew, Watermelon

Tropical Fruit:

Kiwifruit, Mangoes, Pineapple

Salad Vegetables:

Broccoli, Carrots, Celery

Colo-Pac Produce Inc

Overview (4) (0) (7)

Business Type:

Wholesaler

Location HQ:

Denver, 80216 Colorado

Berries:

Strawberries

Citrus:

Grapefruit, Lemons, Limes

Deciduous Fruit:

Apples, Figs, Grapes, Pomegranates

Melons:

Cantaloupe, Honeydew

Taylor Farms Tennessee North

Overview (3) (0) (0)

Business Type:

Broker, Wholesaler, Foodservice

Location HQ:

Covington, 41017 Tennessee

Melons:

Cantaloupe, Honeydew, Seeded Red Watermelon

Tropical Fruit:

Pineapple

Salad Vegetables:

Broccoli, Carrots

Deciduous Fruit:

Red Grapes

Cooking Vegetables:

Green Brussels Sprouts, Red Cabbage, Green Cabbage

Primo Trading Services LLC

Overview (6) (0) (0)

Business Type:

Grower, Shipper, Importer, Wholesaler

Location HQ:

Edinburg, 78542 Texas

Citrus:

Lemons, Limes, Oranges

Melons:

Watermelon

Tropical Fruit:

Avocados, Mangoes, Pineapple

Cooking Vegetables:

Cabbage

Salad Vegetables:

Broccoli, Carrots

Shenot Farms

Overview (1) (0) (0)

Business Type:

Grower, Shipper, Retailer

Location HQ:

Wexford, 15090 Pennsylvania

Deciduous Fruit:

Apples, Pears

Melons:

Cantaloupe, Watermelon

Stone Fruit:

Nectarines, Peaches, Plums

Cooking Vegetables:

Cabbage, Cauliflower, Corn

Foppema's Farm

Overview (2) (0) (0)

Business Type:

Grower, Retailer

Location HQ:

Northbridge, 01534 Massachusetts

Berries:

Blueberries, Raspberries, Strawberries

Deciduous Fruit:

Apples

Stone Fruit:

Peaches

Cooking Vegetables:

Corn, Squash, Summer, Squash, Winter

Salad Vegetables:

Peppers, Bell, Broccoli

Broccoli

Broccoli

Commodity Overview

Produce Availability

PLUs

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

Equivalents

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