Broccoli

Commodity Overview

Broccoli can be eaten both raw and cooked and by itself or in a larger dish, creating lots of promotional opportunities that can entice shoppers to buy. Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.

PLUs

4060 regular
4547 broccoli raab
4548 florets
3082 crowns
3277 baby

Retail Price Data is based on USDA Specialty Crops Market News surveys. Data collection ends on the report date and encompasses ad pricing good from the Saturday before the report release date through the following Friday. Weekly data - from over 400 retailers, comprising more than 30,000 individual stores with online weekly advertised features - covers over 250 produce items. Registered (logged-in) users, can access weekly reports and additional market information.

USDA Specialty Crops Market News publishes FOB and Movement data on a daily and weekly basis. Pricing and volume information is aggregated by commodity and published weekly, subject to any source-data adjustments. Commodity data is further processed based on origin (domestic vs imports) and type (regular vs. organic). Registered (logged-in) users, can access weekly reports and additional market information.

Facts

Broccoli contains a host of nutrients that will satisfy even the most picky health-conscious consumer. Cooked broccoli contains more vitamin C than an orange and is a good source of calcium. Broccoli also contains antioxidants that have been shown to help fight cancer. Research suggests that eating broccoli can help prevent cataracts, and eating broccoli can help prevent strokes.
The U.S. Food and Drug Administration has approved the following nutrient content descriptors for broccoli: fat-free (must state that broccoli contains less than 0.5g fat per 85g of broccoli), saturated fat-free, low-sodium, cholesterol-free, low in calories, high in vitamin C and a good source of folate.

Sales Strategies

Broccoli is a versatile vegetable with many uses. Leverage that versatility by cross-merchandising it with dips, cheese sauce, salad dressing, bagged salads and cheese.
Broccoli is available in good quantities year-round, so have a year-round marketing plan.
Fall: Promote broccoli as a warm, hearty side dish for fall meals. Include it in football game-day promotions as part of your veggie trays.
Winter: Add broccoli to your holiday adds as it is a popular holiday side dish. Include it in winter soup displays and in post-New Year’s promotions to the health-conscious consumer.
Spring: Include broccoli in spring vegetable promotions as a side dish and as an addition to springtime salads. Include it in Easter and Mother’s Day promotions.
Summer: Broccoli grills well, so include it in summertime grilling promotions. Be sure to offer preparation tips to those unfamiliar with how to grill it.
Promote stir-fry mixes and vegetable trays that include broccoli as a time-saving measure for busy consumers.

Dynamic Displays

Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.
Make sure broccoli gets enough air by only stacking them one or two deep to keep air circulating between the heads.
Broccoli’s deep green color makes a striking contrast to other vegetables. Pair it with cauliflower or summer squash to create an eye-catching display.
Include recipes for broccoli on your display to help consumers think of it as more than just a side dish.

Food Service

Cook broccoli just until it’s tender. Overcooking causes it to lose its valuable nutrients.
Offer broccoli in cheese sauce as a side dish or include it in a mixed vegetable dish.
Include broccoli in soups.
Add broccoli to salads and salad bars.

In the Backroom

Shipping
Bunched 23-lb. cartons/crates, 14s and 18s RPC 6419, 6420, 6423, 6425 Crowns 20-lb. box, bulk RPC 6419, 6420, 6423, 6425 Consumer packs Broccoli packs are available in florets, bunch, broccoli coleslaw, spears and stalk cuts (which are available diced, coin-cut and shredded). Value-added packs Florets come in cello bags packed in 9- to 18-lb. cardboard cartons and 8-oz. and 1-lb. retail packs. Fresh-cut spears are offered in 10-, 15- and 20-lb. loose-packed cartons. Florets (2-inches or less) are available to foodservice in 3-lb. cello bags and loose. Broccoli coleslaw (shredded broccoli, red cabbage and carrots) is available in 8-oz. and 1- and 5-lb. bags. Iceless broccoli also is available.

Grades
United States U.S. fancy U.S. No. 1 U.S. combinations U.S. No. 2

Handling
Temperature: 32 F, 0 C Relative humidity: 95-100% Mist: lightly (unpackaged) Typical shelf life: bunched 10 to 14 days, packaged 14 to 16 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Moderately sensitive to freezing injury. Dunking in cold water can revive slightly wilted broccoli.

Equivalents

1 pound = 4.5 portions or two medium spears

Van Eerden Foodservice Company HQ

Overview (3) (0) (5)

Business Type:

Wholesaler

Location HQ:

Grand Rapids, 49501 Michigan

Tropical Fruit:

Bananas

Cooking Vegetables:

Potatoes

Salad Vegetables:

Lettuce, Tomatoes

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries

Val Verde Vegetable Co., Inc.

Overview (11) (0) (9)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

McAllen, 78504 Texas

Citrus:

Lemons, Limes

Cooking Vegetables:

Beets, Cabbage, Cauliflower, Eggplant, Greens, Herbs, Kale, Leeks

Taxco Produce Co Inc

Overview (12) (0) (0)

Business Type:

Wholesaler, Foodservice

Location HQ:

Dallas, 75236 Texas

Berries:

Strawberries

Citrus:

Limes, Oranges

Deciduous Fruit:

Apples

Melons:

Cantaloupe

Cooking Vegetables:

Cabbage, Cauliflower, Peas, Peppers, Chili

Salad Vegetables:

Broccoli

Sunny Harvest LLC

Overview (5) (0) (0)

Business Type:

Wholesaler

Location HQ:

Kirkwood, 17536 Pennsylvania

Berries:

Blackberries, Raspberries, Strawberries

Melons:

Cantaloupe

Cooking Vegetables:

Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant

The Kunkel Co Inc

Overview (5) (0) (5)

Business Type:

Broker, Wholesaler

Location HQ:

Eden Prairie, 55344 Minnesota

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Bella Vista Produce Inc.

Overview (5) (0) (5)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Santa Maria, 93455 California

Cooking Vegetables:

Cauliflower

Salad Vegetables:

Broccoli, Celery, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce, Carrots, Celery Hearts

Burnac Produce Ltd

Overview (4) (0) (0)

Business Type:

Importer, Wholesaler

Location HQ:

Woodbridge, L4H 3H1

Berries:

Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries

Citrus:

Grapefruit, Lemons, Limes, Oranges

Vessey and Company Inc

Overview (5) (0) (2)

Business Type:

Grower, Shipper, Wholesaler

Location HQ:

Holtville, 92250 California

Melons:

Cantaloupe

Cooking Vegetables:

Beets, Cabbage, Cauliflower

Salad Vegetables:

Broccoli, Celery, Endive/Escarole, Lettuce, Romaine

Specialties:

Bok Choy

Fresh Avenue Partners LLC

Overview (6) (0) (0)

Business Type:

Broker, Shipper

Location HQ:

Yuma, 85365 Arizona

Berries:

Blackberries, Blueberries

Citrus:

Grapefruit, Oranges, Navel Oranges, Valencia Oranges

Cooking Vegetables:

Asparagus, Onions, Bulb, White Onions, Red Onions

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Sno Pac Foods Inc

Overview (4) (0) (0)

Business Type:

Wholesaler

Location HQ:

Caledonia, 55921 Minnesota

Berries:

Blueberries, Strawberries

Cooking Vegetables:

Onions, Bulb, Potatoes, Green Beans

Salad Vegetables:

Spinach, Broccoli

Broccoli

Broccoli

Commodity Overview

PLUs

Facts

Sales Strategies

Dynamic Displays

Food Service

In the Backroom

Equivalents

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