The Pear Bureau Northwest is celebrating National Pizza Month (October) by bringing back the pear pizza campaign.The bureau’s USA Pears brand debuted the pizza campaign in 2019. It includes a consumer contest on social media, working with restaurants throughout the U.S., pizza recipes from influencers/bloggers, and retailers posting pear pizza ideas.The #pearpizza campaign highlights the sweetness and soft texture of...
Data-driven marketing can help blueberries land in shopping carts more often.That was the view of panelists at an education session during the North American Blueberry Council/U.S. Highbush Blueberry Council Virtual Conference & Expo on Sept. 29.CarrieAnn Arias, vice president of marketing for Naturipe Farms, moderated the panel. Panelists were Catherine Cowan, senior insights manager for Kroger’s data insight di...
West Pak Avocado, Murrieta, Calif., has a new segment in the Avo Effect campaign.The sixth episode in the series, The Global Impact of Avocados, goes beyond avocados’ purpose of consumption to the world it reaches and potential culturally and globally as demand grows.Stories in the Avo Effect series include how avocados created momentum in the produce industry from retail to trade and online, and how West Pak Avocado...
Western wildfire concerns move from California to OregonWildfires in California and Oregon were causing a wide range of problems for the produce industry in the first two weeks of September, from smoke creating adverse conditions for harvest crews, to closing roads and power outages in the Portland, Ore., area.About 30 employees of Naumes Inc., Medford, Ore., lost their homes to fire in the southwest part of the stat...
FiveStar Gourmet Foods, Ontario, Calif., is offering its new family-size Fig & Walnut Salad exclusively at Costco stores.The salad includes spring mix, feta cheese, apple chunks, roasted walnuts, dried mission figs, grape tomatoes and FiveStar Gourmet’s signature Fig Balsamic Vinaigrette.The five-serving (3.5 ounces/serving) Simply Fresh Salad comes in a recyclable bowl and debuts during a new fig and apple...
