Ibotta Inc., the performance marketing platform for promotions, is partnering with Uber Technologies Inc. to deliver Ibotta-powered digital promotions across Uber’s grocery and retail ecosystem in U.S. The partnership strengthens the Ibotta Performance Network’s existing marketplace presence and gives CPG brands a direct path to shoppers at the final stage of the funnel: the point of purchase.
The announcement marks the first time Uber has entered into a multiyear, exclusive agreement with a national digital promotions provider and further establishes Ibotta’s footprint across the third-party grocery delivery landscape.
“Ibotta’s exclusive partnership with Uber makes it easier for brands to connect with consumers in a competitive marketplace,” says Bryan Leach, founder and CEO of Ibotta. “By putting offers directly into the Uber ecosystem, we are placing high-value savings in the palms of millions. Our partners now have a front-row seat to where their customers shop, ride and eat, allowing them to influence the sale right when the customer is ready to buy.”
Through the Ibotta Performance Network, Uber users in U.S. will benefit from promotions and coupons for everyday grocery and retail items, home care, personal care and more. Ibotta offers will debut within the Uber Eats app initially, with plans to expand across grocery and retail items within the Uber and Postmates apps later this year.
Uber says it has made significant investments in its grocery and retail delivery business, with year-over-year growth accelerating in the fourth quarter of 2025, led by strong retail moments in U.S. Since the start of 2025, Uber Eats has expanded its footprint with major retailers, including Albertsons, Aldi, Kroger, Wegmans and more.
“This collaboration with Ibotta marks a significant step in Uber’s commitment to delivering value across every category — from rides to retail,” says Hashim Amin, North American head of grocery and retail for Uber. “By joining the industry-leading Ibotta Performance Network, we are making it easier than ever for consumers to access savings from their favorite brands while directly connecting CPG brands to their target audience. It’s about going beyond convenience to make the entire Uber ecosystem as rewarding as it is essential.”
“Ibotta brings a best-in-class, performance-driven promotions network that connects brands to real retail outcomes at scale,” says Kristi Argyilan, global head of Uber Advertising. “Combined with Uber Advertising’s suite of full-funnel solutions, CPG brands can deliver the most relevant savings and offers to consumers throughout their entire journey, from consideration to decision and point of purchase. This partnership closes the loop between inspiration and transaction, ensuring our partners are in a position to drive results.”
