F&S Fresh Foods has appointed Tony Freytag as its chief strategy officer and a member of the senior leadership team.
In this role, F&S Fresh Foods says Freytag will work with the executive team to help shape the company’s strategic direction and accelerate profitable growth across fresh produce and other value-added food categories.
Freytag is the co-founder and former executive vice president of Crunch Pak. He is recognized for his work in developing the $700 million apple-snack category.
He says this new role with F&S Fresh Foods is a welcome creative challenge.
“I know I have a great deal to contribute to the produce industry,” Freytag says. “The industry is evolving and new partnerships and opportunities are emerging across categories. F&S has strong momentum, a broad and compelling portfolio and a clear vision for growth. I’m excited to join the company and help shape what comes next.”
He previously served as chairman of the United Fresh Produce Association board. Before his time at Crunch Pak, Freytag had experience in retail and other fresh produce companies.
The Packer named Freytag Produce Person of the Year in 2014.
“Tony has been a leading voice in increasing produce consumption and industry advocacy throughout his career,” says Sam Pipitone, CEO of F&S Fresh Foods. “He has deep industry relationships, brand partnership expertise and the strategic insight needed to support our expansion, innovation and market access.”
