Sprouts Farmers Market Inc. has appointed Don Clark as its new chief merchandising officer and Amanda “Mandy” Rassi as the company’s chief customer officer. Scott Neal, the company’s current chief merchandising officer, will be retiring from the company.
“We are very excited to welcome Don Clark and Mandy Rassi to our executive leadership team as we continue to fulfill our purpose to help people live and eat better,” says Nick Konat, president and chief operating officer of Sprouts. “Don’s combination of outstanding specialty retail and grocery experience, along with his experience in CPG leadership and brand building, will enhance our ability to be the market leader in driving health-forward, differentiated offerings for our customers.
“We’re also creating a new chief customer officer role to deepen our ability to understand and serve our unique customer base,” he continues. “Mandy’s extensive experience in leading strategy and growth through the customer — building insight capability, leading customer strategy and personalization and loyalty, and driving growth with target customers — will strengthen how Sprouts understands and grows our health enthusiast customers across all channels.”
Konat also thanks Neal for his contributions to Sprouts.
“He’s driven outstanding growth in our business while driving further differentiation in our product offering, helping us become the best place to launch and grow brands,” Konat says. “I wish him all the best in his retirement.”
Clark will report to Konat and oversee Sprouts’ perishable, nonperishable and merchandise operations functions. Clark has over 25 years of experience in CPG and retail merchandising, including service as executive vice president, chief merchandising officer of Giant Eagle Inc. and senior vice president for merchandising at Whole Foods Market Inc.
Clark most recently served as CEO of Cerebelly Inc., a manufacturer of brain-focused baby food.
Rassi will also report to Konat in a newly created role to oversee Sprouts’ marketing, external communications, personalization and loyalty, e-commerce, and consumer insights functions. Rassi has over 20 years of experience in CPG and retail marketing, having most recently served as senior vice president, chief marketing officer of The Michaels Cos.
Prior to joining Michaels, Rassi held a range of marketing and analytics leadership roles at 84.51° and The Kroger Co., where she last served as vice president and head of marketing. She also served at Procter & Gamble, culminating in her role as senior director of brand insights and analytics for the North America club and home specialty business.
