Hortgro, an organization that supports and represents the deciduous fruit producers of South Africa, announces its third annual Endless Plum Possibilities consumer-facing sweepstakes to shoppers in the U.S.
Now through April 30, participants are encouraged via email and social media platforms to enter the promotion for a chance to win a $500 gift card.
New this year, Hortgro plans to elevate its promotional design with South African culture and pride, featuring the country’s flag and unique growing characteristics.
“We’re excited to share a bit more of the South African culture as well as the uniqueness of our growing region with this year’s promotion,” says Wilechia van der Westhuizen, trade development manager for Hortgro. “Having the opportunity to continue educating U.S. consumers about what makes South African plums special is key to furthering our presence on grocery store shelves.”
Hortgro says the South African stone fruit industry has achieved greater product consistency by focusing on new cultivars and taste credentials driven by Mediterranean growing conditions.
“We look forward to engaging with consumers during this third promotion period and encouraging them to enjoy South African plums during peak seasonality,” van der Westhuizen says. “We’ve introduced a few new recipes this year to showcase all the delicious ways plums can feature in every meal.”
South African plums can be found at Costco, Sam’s Club and Wegmans with high saturation in the Northeast region.
