Side Delights has launched its value-added petite potato line, Flavorables, which the company says is designed to meet growing consumer demand for quick, convenient and flavorful side dishes.
Flavorables pairs 1 lb. of petite potatoes with one of four premium dry seasoning blends from Spiceology, a premium flavor innovator known for chef-created unique dry spice blends and fresh-ground ingredients, to create a complete, microwave-ready side dish in just five minutes.
“As part of our commitment to quality and innovation, we are proud to farm the yellow petite potatoes for Flavorables,” says Tiffany Readinger, vice president of sales and category management for the Masser Family of Companies. “We carefully select our petite yellow potatoes for each tray we pack in our Pennsylvania facility. We are laser-focused on the consumer and delivering the freshest product we can, so families don’t need to sacrifice taste for convenience.”
Side Delights says it developed this Flavorables line to tap into consumers’ demand for convenient solutions and feature quick-to-cook potatoes in a recyclable tray and chef-developed seasoning blends, including Greek Freak, Butter-licious Garlic & Herb, Cheese Pizza, and Garlic Parmesan.
“Restaurant data continues to show strong consumer interest in Mediterranean flavors, indulgent cheese-forward dishes and garlic-centric profiles,” says Darby McLean, CEO of Spiceology. “Flavorables will translate these trends into an accessible retail format with our ground-fresh seasonings with no artificial flavors or fillers.”
Side Delights says Flavorables offer retailers value-added pricing, expanded usage occasions beyond traditional potato preparation and strong cross-merchandising opportunities with proteins and center-store items. The line is designed to appeal to families, busy consumers and flavor-curious shoppers looking for fast, satisfying meal solutions.
Side Delights says it offers eye-catching digital assets, merchandising and promotional assets to drive awareness, trial and repeat purchase of this new line.
“Flavorables was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” says Kathleen Triou, president and CEO of Fresh Solutions Network. “Consumer research consistently shows that potato buyers over-index for convenience and seek products that reduce prep time without sacrificing flavor or variety, and we’re giving retailers a turn-key side dish solution that drives convenience, excitement and incremental growth.”
