As part of its ongoing strategic collaboration, Save A Lot and Leevers Supermarkets are opening a new store format called Save A Lot y Mas.
Located at 9430 Midland Blvd. in Overland, Mo., the store builds on the core Save A Lot concept, offering an expanded selection of fresh Hispanic produce, specialty meats and bakery items designed to deliver both cultural relevance and everyday value, according to a news release.
The new concept, with two additional locations in Colorado, will operate as a test-and-learn format with the potential for further introduction into other Save A Lot locations serving a large Hispanic customer base.
“Save A Lot y Mas is an extension of our work, expanding on our commitment to delivering quality, culturally meaningful grocery experiences at affordable prices,” says Bill Mayo, chief operating officer of Save A Lot. “We’ll continue to test and learn as we expand our product offerings and store formats into other areas.”
The store concept is the next iteration in a continuing collaboration between Save A Lot and Leevers to better serve the Hispanic community and follows the introduction of the Ahorra Mucho store format in Aurora, Colo., last fall, according to the release. Save A Lot y Mas incorporates learnings from Ahorra Mucho and blends these best practices within the successful, value-driven Save A Lot platform customers know and love. Initial concept features include an enhanced and diverse produce assortment, a curated meat selection with popular cuts and ready-to-cook marinated options and partnerships with local bakeries to offer fresh-baked sweet breads and other authentic bakery options.
Save A Lot y Mas will also introduce updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Spanish will be prominently featured throughout the store and across marketing materials, including in-store signage and digital promotions.
“Save A Lot y Mas is part of our ongoing concept development efforts to better meet the needs of Hispanic shoppers,” says Jon Koontz, chief operating officer of Leevers Supermarkets. “We’re excited to bring these offerings to the vibrant St. Louis community. Using what we learn here, and in our locations in Colorado, we hope to be able to bring insights about how best to serve this growing customer base to the broader Save A Lot network.”
To celebrate the opening, the store hosted a carnival on July 9 in the store parking lot with activities for all ages, including a bounce house, cotton candy machine, face painting, taco truck, the Oscar Mayer Weinermobile, tasty samples, coupons and more. Community members and shoppers, alongside representatives from the St. Louis Area Hispanic Chamber of Commerce, also celebrated with a ribbon-cutting ceremony that morning.
Save A Lot y Mas in Overland is open daily from 6 a.m. to 9 p.m. Customers can learn more by visiting SaveALot.com.