Kingsville, Ontario-based Red Sun Farms has updated its company logo, increasing the prominence of the Red Sun name while retaining the signature butterfly and bright colors.
The refresh was a response to retailer feedback and market research, according to a news release. The changes are expected to improve consumer connection with the brand.
Red Sun also recently updated its packaging, making changes to enhance the visibility of the product.
“As the brand continues to grow in both retail and trade events, it was clear that we also needed to evolve our logo to better represent who we are today, while encompassing the possibilities of where we will grow our business tomorrow.” CEO Carlos Visconti said in the release. “We continue to invest in our future and our brand to better support our customers.”
Red Sun grows tomatoes, peppers and cucumbers in greenhouses in the U.S., Canada and Mexico.