Pure Flavor, a greenhouse grower of fruits and vegetables, says it's investing in the future of fresh produce with a 25-acre expansion of its Southern Flavor Farms greenhouse in Georgia. The Leamington, Ontario-based grower says the move strengthens the company's ability to provide retailers and consumers with consistent access to fresh, flavorful and high-quality vegetables year-round.
The 25-acre expansion marks Phase 2 of Pure Flavor's presence in Georgia. Construction is underway now, and production from the new expansion is expected for summer 2026, the company says. With an additional 25 acres planned for Phase 3, the company is looking to lay the foundation for future growth to meet increasing demand.
“With the 25-acre expansion next summer, Pure Flavor will have a total of 50 acres in Georgia once Phase 2 is complete,” says Mike Glass, director of sales for Pure Flavor. “With Phase 3, which is already planned, we anticipate reaching 75 acres in the state. Georgia's strategic location, climate and infrastructure make it an ideal long-term growth hub, and we continuously evaluate opportunities to meet growing demand for fresh, premium produce.”
The new facility will feature advanced controlled environment agriculture systems designed to optimize crop growth while minimizing environmental impact. Pure Flavor says every decision in this expansion is intentional, from selecting locations to implementing advanced growing technologies. This methodical approach ensures that each investment strengthens its long-term ability to provide consistent, premium vegetables across North America.
Georgia on a Greenhouse Grower's Mind
Pure Flavor says Georgia has become a key part of its growth strategy.
“Georgia offers a unique combination of benefits for greenhouse growing,” Glass says. “The climate allows for consistent year-round production, while the state's transportation infrastructure and proximity to major southeastern markets enable quick, efficient delivery to retailers and consumers. Its location supports our goal of providing high-quality, locally grown produce while maintaining flexibility to respond to demand. These factors collectively make Georgia a cornerstone in our expansion strategy.”
Pure Flavor says the Georgia expansion will provide retailers with a dependable source of premium produce that meets growing shopper demand for locally grown food, while also helping them differentiate their offerings in a competitive category.
“This expansion allows retailers to plan with confidence, knowing they have a reliable source of high-quality produce grown locally, year-round,” Glass says. “By sourcing locally, it not only ensures freshness and peak flavor, but also supports inventory stability, reduces supply uncertainty, and helps retailers consistently meet shopper expectations.”
Looking Ahead
Given the increasing demand for greenhouse-grown produce, Pure Flavor continues to look at opportunities for strategic expansion.
“While Georgia is currently our primary growth hub in the U.S., we continually explore opportunities for expansion in other states where climate, infrastructure and proximity to key markets support our goal of delivering fresh, flavorful and responsibly grown vegetables,” Glass says. “Any future U.S. expansion will be guided by our strategic focus on quality, innovation, and market responsiveness.”
Glass says Pure Flavor has strategically located greenhouse operations across North America to provide consistent, premium vegetables year-round. And while the greenhouse grower doesn't disclose exact acreages by location publicly, it says its “portfolio includes key operations in Canada, Georgia and other U.S. locations, allowing us to balance production, logistics and market demand efficiently.”
