Olivia’s Organics has launched its Olivia’s Organics Greenhouse Grown product line. The company, which is a part of the fourth-generation, family-owned State Garden, is also celebrating its 20th anniversary.
State Garden President and CEO Mark DeMichaelis says Olivia’s Organics’ new organic greenhouse line marks a breakthrough moment for regional agriculture.
“Our new organic greenhouse varieties represent a milestone once thought impossible: locally grown, certified-organic greens in the Northeast, available 12 months a year,” he says. “This 20-year pursuit has been powered by persistence, innovation and an unwavering commitment to our customers and communities.”
The new greenhouse-grown blends include organic green leaf and organic red and green leaf products, which the company says complement Olivia’s Organics’ full line of organic tender leaf salads and blends, butternut squash, celery and more.
“One of my long-standing career goals has been to deliver what our customers have consistently asked for: truly local, certified-organic greens grown year-round in the Northeast,” DeMichaelis says. “This strengthens our commitment to the region — supporting local grower networks, their families and the communities and charities that have been part of the Olivia’s story for two decades. This milestone represents both a promise kept and a dream realized.”
Olivia’s Organics Greenhouse Grown varieties unite rigorous food safety standards with trusted organic integrity, including the use of no natural or synthetic pesticides, according to the company, which highlights the two varieties currently available:
- Organic green leaf offers a natural buttery bite and gentle crunch with a mild, clean flavor and is suited for salads, wraps, fresh dishes and more.
- Organic red and green leaf offers a light, refreshing crunch with a mild flavor mix of red and green leaves and is suited for building vibrant salads and everyday meals.
“Olivia’s Organics Greenhouse Grown varieties are crafted for those with a more discerning palate, offering a bolder, more robust flavor profile that tastes closer to the earth, not engineered away from it,” says Tom Thompson, chief revenue officer for State Garden. “The result is a consistently fresh, crisp product with a satisfying crunch and versatile flavor that pairs well with everything from a light balsamic to a classic, hearty Caesar.”
The new greenhouse-grown blends are now available in all of Market Basket’s 90 stores throughout Massachusetts, New Hampshire, Maine and Rhode Island; on FreshDirect serving Pennsylvania, New Jersey, New York and Connecticut; and in all 20 Roche Bros. locations throughout Massachusetts. They will be available in Shaw’s markets throughout Maine, Massachusetts, New Hampshire, Rhode Island and Vermont beginning in early March.
