The stage is set for the 2025 New York Produce Show, slated for Dec. 2-4 at the Sheraton New York Times Square and Jacob Javits Center, where the industry is poised to connect with existing customers and new partners in produce.
From leveraging avocados to drive produce basket sales, to turnkey sweetpotato programs, to regional associations with flavor-packed plans for the Big Apple and beyond, to local family produce businesses decades in the making, exhibitors at this year's show are ready to engage and ignite new ways to increase fresh produce sales and consumption.
To help you plan your visit to the 2025 New York Produce Show, The Packer connected with the following exhibitors to learn what's on tap for the expo floor.
Four Seasons Produce, Booth No. 322 and 324
Brian Dey, retail and merchandising innovation manager of Four Seasons Produce, invites attendees to meet with the company's experienced team and learn how Four Seasons can “help you succeed in fresh,” he says.
“Promoting best-of-season product with the best brands and adding in sound merchandising and department training is great math to sell more fresh produce,” Dey says. “Four Seasons Produce has all bases covered here with a buying team that has fostered and built rock solid relationships with vendor partners and a sales and merchandising team that collaborate on promotional opportunities, display builds, employee development and creating a fun atmosphere of selling.
“We offer myriad resources to help retailers grow their business, increase sales and profits and plan for success,” he continues. “Let us show you how to change your customers' shopping trip into a fun shopping experience.”
Colombia Avocado Board, Booth No. 405
The Colombia Avocado Board plans to bring its new “Raised by Colombia” campaign to Northeast retail buyers and foodservice decision-makers at the New York Produce Show.
“This campaign is about moving beyond the typical produce marketing,” says Manuel Michel, managing director of the Colombia Avocado Board. “For too long, avocados have just been avocados. We wanted to tell the authentic story of where ours come from and more importantly, how they're raised.”
Michel says attendees at the New York Produce Show will discover that “Raised by Colombia” is built on three pillars.
“The first pillar is ‘Raised by Nature's Design:' We're talking volcanic soil at 7,000 feet altitude, nourished by natural rainfall with no irrigation needed. Second is Rooted in Colombian Spirit: Over 80,000 Colombian farming families whose expertise literally spans generations. And third: Built for Reliable Partnership: Our commitment to consistent, year-round supply specifically for East Coast markets,” Michel says.
Attendees also will have the opportunity to see the Colombia Avocado Board's 90-second hero video that brings the journey from Colombian farms to U.S. tables to life, he says. In addition to telling the story of avocados from Colombia, the video also shares how the campaign supports businesses.
Michel says the Colombia Avocado Board is giving retailers and foodservice operators a comprehensive marketing tool kit with retail-ready assets, point-of-sale materials and digital content that help their customers differentiate their avocado programs and connect with consumers who care about authenticity, quality and heritage.
“This show is perfect for what we're trying to do because it's all about regional buyers we're focused on serving,” says Michel. “Ninety-nine percent of our volume is directed at East Coast markets. We saw that East Coast buyers needed a closer, more reliable source, and we built our entire operation around serving that need.”
Michel says the Colombia Avocado Board can get avocados to Florida in three days and Philadelphia in five days. For Northeast retailers and foodservice operators, especially during the winter months when demand peaks, that proximity advantage translates directly to fresher fruit, he adds.
“We're also [at the New York Produce Show] to talk about real partnerships,” says Michel. “We're projecting 150 million pounds for 2025 and actively building relationships with regional distributors and foodservice operators who understand New York, Philadelphia, Boston and Washington, D.C., markets. With year-round availability from our two growing seasons and the infrastructure to back it up, 620 authorized orchards across over 40,200 certified acres, we can provide the consistent supply these markets need.”
Bland Farms, Booth No. 335
Buyers looking to build holiday promotions with sweet onions and sweetpotatoes can head to the Bland Farms booth, where Director of Sales Sloan Lott says visitors can connect directly with Bland Farms leaders and sales managers.
“This is a fantastic opportunity to take advantage of our marketing expertise in building holiday promotions with premium sweet onions and Sand Candy Sweet Potatoes,” Lott says. “Our sweetpotato category continues to grow rapidly, and we're committed to it for the long haul.”
Lott also invites visitors to stop by for firsthand updates on Bland Farms' crops and to learn how it's leveraging technology to increase efficiency. Bland Farms will also discuss its ongoing sustainability efforts.
“At Bland Farms, quality always comes first — whether it's our sweet onions, sweetpotatoes or Vidalia brands — but what truly sets us apart is partnership. We're here to support our retailers and the communities we serve,” says Lott. “That includes expanding our charitable initiatives and offering robust marketing support through our ‘Retailer Toolkit,' which lets partners easily add their store logos to flyers, coupons and social media content throughout the year.”
Lott says Bland Farms also runs dynamic, turnkey campaigns that engage shoppers and drive sales. He points to the company's current “Gameday Sweetness” promotion with Weber Grills, featuring monthly prizes, new recipes and a grand prize Spirit E-435 LP grill to be awarded after the Super Bowl.
“We really want the industry to know that our success is dependent on its success and that we are truly committed to the land and our communities, so if there is something they want to see put in motion, this is a great chance to let us know,” he says.
New York Apple Association, Booth No. 551-553
This year's New York Produce Show will give the industry a chance to experience the New York Apple Association's nationwide “The Big Flavor in the Big Apple” campaign, which includes a 22-story digital billboard in Times Square. The association says the billboard delivers an estimated 18 million impressions and reaches consumers through social media platforms including Facebook, Instagram, TikTok and LinkedIn.
The campaign also features 165 digital billboards across NYCLink and surrounding areas in New York City's five boroughs, says Cynthia Haskins, president and CEO of NYAA. As part of the campaign, NYAA created customized, grower-centric videos targeting New York City for the duration of the campaign. The display panels are active and will run through the middle of December, Haskins says.
At the New York Produce Show, NYAA is set to welcome attendees to its 20-foot trade exhibit that will showcase a variety of New York state apples and highlight resources available to participating retailers and foodservice professionals, Haskins says. Several apple shippers and cider processors are also set to attend the event.
“We look forward to this trade show and conference each year. It is a great networking opportunity to meet up with those we know and to meet new attendees,” says Haskins.
Idaho Potato Commission, Booth No. 569
Show attendees looking to maximize sales of Idaho potatoes will find insights and inspiration at the Idaho Potato Commission booth, says Ross Johnson, IPC vice president of retail.
“The Idaho Potato Commission is always a must-see booth at the New York Produce Show,” says Johnson. “We have some great ideas to help retailers elevate their produce department and insights that will help maximize the profits for the category. Come meet Matt Zapczynski and Matt Brigotti to learn how Idaho potatoes can work for you.”
IPC will also share details on this year's Potato Lovers Month, the prize for which is a mobile 4K projector, says Johnson.
“Not only do we bring expertise, but we also bring the fun — ugly sweaters anyone? Can wait to see you in New York,” Johnson says.
Avocados From Mexico, Booth No. 328
Why is Avocados From Mexico a must-visit booth at the New York Produce Show?
“Avocados are among the top 10 items in produce in pounds and units, driving its importance to overall produce sales,” says Stephanie Bazan, senior vice president, commercial strategy and execution for Avocados From Mexico.
The proof is in the numbers, says Bazan, who notes that nearly 70% of households buy avocados, and the average basket size almost doubles when avocados are included.
At the New York Show, AFM is ready to discuss its 2026 promotional campaigns.
“For the first half of 2026, we're excited to roll out a robust lineup of promotions designed to drive traffic to avocado displays and celebrate their versatility,” Bazan says. “From the Big Game to Cinco de Mayo and a new partnership with the American Diabetes Association, we'll be showcasing fresh ways to keep avocados at the heart of consumers' shopping lists all year long.
“Our team of Avocados From Mexico regional directors is ready to work hand in hand with retail partners to grow business,” Bazan continues. “Whether it's evaluating personalized goals, leveraging category intelligence, or implementing best-in-class merchandising strategies, our team has the expertise to make a real impact. Together, we'll tap into key tentpole moments in the first half of the year to ensure avocado displays stand out and drive results.”
Bazan says the avocado market is in a great position right now with promotable conditions and strong availability, especially in larger-sized fruit.
“The even better news: We're ready to support both bulk sales, still the leader in the category, and the growing demand for bagged avocados, which now account for 35% of the sales mix over the past five years,” she says. “We offer a variety of customizable solutions to meet your specific needs and goals. Retailers can also rely on shopper programs that seamlessly align with their retail calendars, ensuring consistent support and success.”
D'Arrigo Bros., Booth No. 343
D'Arrigo New York, D'Arrigo Bros. Co. of California and D'Arrigo Bros. Co. of Massachusetts plan to have a strong presence at the New York Produce Show.
“We are a multi-visit booth because we team up with our California and Boston companies to have a larger presence,” says Gabriela D'Arrigo, vice president of communications and marketing for D'Arrigo New York. “We are able to answer any questions that customers and suppliers may have depending on the region or segment they need answers from.”
D'Arrigo says the company's business model is unique in that it's a family business that is both a grower and a distributor.
“We understand those segments and the challenges each face, which gives us a leg up in competition,” she says. “Also, we have been around for over 100 years in this industry and have weathered every storm that we have faced. We have the expertise and longevity to back it up.”
Consalo Family Farms, Booth No. 536
New Jersey-based Consalo Family Farms is bringing its more than 90 years of trusted growing, packing and distribution expertise combined with a fresh, forward-looking approach to produce to the New York Produce Show, says Casey Kio, executive vice president of global business.
“Visitors can experience firsthand how our vertically integrated operation ensures consistent quality, year-round availability and strong retail partnerships,” Kio says.
Consalo Family Farms plans to showcase its signature blueberry, citrus and vegetable programs, as well as new innovations in packaging, sustainability and customer collaboration.
“Whether you're a retailer, wholesaler or foodservice partner, you'll see why Consalo continues to be a reliable and progressive name in fresh produce,” says Kio, who adds the company's message is simple: “Family-grown quality, delivered with consistency and integrity.”
“As the industry continues to evolve, we're focused on strengthening relationships, driving efficiency from farm to shelf, and helping our partners grow through collaboration and partnered solutions,” Kio says. “At Consalo Family Farms, we believe the best results come from long-term trust, shared values and doing what's right, for our customers, our growers and the consumer.”
E Armata Fruit & Produce, Booth No. 470 and 472
Produce wholesaler E Armata on New York's Hunts Point Produce Market is bringing its expertise and generations of produce knowledge to the New York Produce Show, says Michael Armata.
“We largely distribute to retail and work extremely hard to have strong partnerships with our customers and shippers,” he says. “Our booth is clean and bright, just like the produce section should be.”
E Armata moves large volumes of high-quality potatoes, carrots, onions, tomatoes, berries and more, says Armata.
“Our key message to attendees at the New York Show is that we understand this business is a marathon and not a sprint,” he says. “We are committed to providing a consistent level of quality and service to everyone we serve.”
Nash Produce, Booth No. 437
“If you are attending NYPS and have any interest in sweetpotatoes — whether retail, foodservice or private label — Nash Produce's booth is well worth the stop,” says Robin Narron, marketing director and sales support. “You'll find premium varieties, custom packaging formats, year-round supply assurances and opportunity for direct conversation with a supplier who emphasizes service and flexibility.”
Narron invites attendees to the Nash Produce booth in New York to learn more about the following:
- Drive category growth with premium North Carolina–grown sweet potatoes available 12 months a year.
- Differentiate your shelves with Nash's diverse varieties, including Covington, murasaki, bonita and more.
- Enhance shopper experience through eye-catching packaging options including steamable pouches, tray packs and private-label programs.
- Count on consistency with Nash's advanced storage and packing facilities that ensure reliable supply and quality through every season.
- Partner with a supplier that delivers large-scale volume, dependable logistics and flexible sizing and formats for diverse markets.
- Customize your offering. Nash can package to meet specific regional or customer needs.
- Build relationships that last. Nash focuses on collaboration, responsiveness and mutual growth.
