Natural Grocers shared the results of its recent Organic Month fundraising campaign, benefiting Rodale Institute, the nonprofit dedicated to growing the regenerative organic agricultural movement.
Through proceeds from limited-edition reusable bag sales and customer donations, the campaign raised a total of $113,220, exceeding the retailer’s $100,000 goal, according to a news release.
“This incredible achievement is thanks to the generosity of our customers and the dedication of our good4u Crew, who helped promote the campaign in stores every day,” says Raquel Isely, vice president of marketing for Natural Grocers. “It’s inspiring to see so many people come together to support regenerative organic farming — proving that when a community cares about health, sustainability and the planet, amazing things can happen. We are so grateful for every contribution and for the role our customers and team members play in making this work possible.”
Throughout September, customers at Natural Grocers’ 168 stores nationwide had the opportunity to contribute to Rodale Institute’s farmer-training programs and initiatives supporting the next generation of regenerative organic farmers through:
- Limited-edition Organic Month reusable shopping bag sales, with $1 donated to Rodale Institute for each bag sold.
- Ladybug Zip Pouch sales, with $2 donated per pouch.
- Optional donations at checkout ($1, $5, or $10) from shoppers nationwide.
The grocer says the Rodale Institute has been at the forefront of regenerative organic farming for more than 78 years, working to advance a sustainable food system that promotes healthy soil, clean water and nutritious food. The funds raised through Natural Grocers’ campaign will directly support farmer-training programs, helping cultivate the next generation of regenerative organic farmers.
“We’re deeply grateful to Natural Grocers customers and crew for their generous investment in our Rodale Institute Farmer Training program,” says Annie Brown, vice president of development for Rodale Institute. “At a time when we’ve lost an alarming number of farmers, your support is helping us build viable career paths for the next generation of regenerative organic farmers.”
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