To celebrate Earth Month, Natural Grocers is again teaming up with the Rodale Institute for its annual Ladybug Love campaign. Rooted in the company’s longstanding commitment to organic integrity, regenerative agriculture and environmental stewardship, the campaign encourages communities to protect beneficial insects while supporting regenerative organic agriculture.
This year’s Earth Month fundraising efforts will benefit the Rodale Institute’s farmer training, which includes highly immersive, full-time programs that prepare farmers for careers in regenerative organic crop and vegetable production by advancing organic practices and soil health.
“The Ladybug Love campaign highlights the essential role beneficial insects play in building healthy soil, resilient farms and a more sustainable food system,” says Raquel Isely, vice president of marketing for Natural Grocers. “Rodale Institute’s science-driven research and immersive farmer training programs are helping advance regenerative organic agriculture in meaningful, measurable ways. With the support of our customers, this campaign helps cultivate the next generation of organic farmers while reinforcing our shared responsibility to care for the land, protect biodiversity and nourish the planet.”
Customers can take or renew their Ladybug Love pledge online, committing to avoiding chemicals that harm ladybugs and other beneficial insects in their homes, yards and gardens while supporting 100% organic produce. Natural Grocers says it aims to raise $100,000 in April for Rodale Institute’s farmer training programs through the following in-store fundraising opportunities:
- Natural Grocers will donate $1 (up to $25,000) to the Rodale Institute for every Ladybug Love pledge signed from April 1-30.
- Customers can donate $1, $5 or $10 at the register to support the Rodale Institute’s farmer training programs from April 1-30.
- For every Ladybug Zip Pouch sold from April 1-30, Natural Grocers will donate $2 to the Rodale Institute.
- {N}power members who make or renew their pledge from April 1-15 will receive $5 off their purchase from April 22-24.
- {N}power members will also receive a free limited-edition Earth Day-themed reusable bag and sticker with any purchase from April 22-24.
Through April 25, customers are invited to count the ladybugs hidden throughout the pages of Natural Grocers’ Good4u Health Hotline magazine (Vol. 105) for the chance to win a $500 Natural Grocers gift card.
Throughout April, Natural Grocers says it will continue to celebrate Earth Month by sharing regenerative living insights and resources related to food, homes, gardens and yards. The celebration is set to culminate with a three-day Earth Day event, April 22-24, featuring “Even More Affordable Earth Day” deals, giveaways and special offers for {N}power members.
Your Next Read:
