Warmer days are on the horizon, and shoppers are looking for fresh flavors that feel like an escape. Melissa’s Produce says its refreshed Taste of Vacation tropical program is helping retailers deliver just that.
This seasonal push brings vibrant color, variety and light, craveable flavors to produce departments, capturing a growing interest in globally inspired fruit, the company said in a news release. Retailers are taking note, according to Melissa’s. Tropical fruit was Melissa’s No. 1 most requested category by buyers in 2024, with 14 SKUs seeing double-digit growth — including lychee (47%), cherimoya (36%), mangosteen (33%) and tamarindo (64%).
Backed by a year-round, global sourcing strategy, Melissa’s said it offers consistency and quality to both operators and customers. The spotlight is on organics this year with the addition of organic brown coconut and organic white dragon fruit, both available year-round,according to the company.
Melissa’s said consumers continue to reach for tropical fruits not only for their flavor but also for their health appeal. Mango, papaya and guava are a rich source of vitamin C, while tropical salsas, smoothies and globally inspired dishes continue to trend across social media and foodservice menus.
“Tropicals are one of those categories that does it all,” Robert Schueller, director of public relations for Melissa’s, said in the release. “They’re visually striking, culturally relevant and loaded with health benefits. This program helps retailers make a strong seasonal statement and keep the momentum going with high-performing SKUs and merchandising support that drives results.”
Melissa’s said the program is backed by customizable marketing materials, tropical display bins and data-driven category insights to help retailers build the right assortment for their shoppers.