Kroger creates e-commerce unit to accelerate online growth

The Kroger Co. says it has created of an e-commerce business unit, which aligns the teams contributing to every aspect of the online customer experience.

Yael Cosset, Kroger's senior vice president and chief information officer, will lead this function as executive vice president and chief digital officer, effective immediately, according to a news release. Cosset will continue to oversee technology and data for the company and expand his responsibilities to include the new e-commerce unit.

"Accelerating Kroger's e-commerce growth is a top priority," said Ron Sargent, Kroger's chairman and CEO. "As the architect of Kroger's digital strategy, Yael will continue to make it easier for customers to shop for our fresh, affordable food."

Kroger's e-commerce sales reached $13 billion in 2024, the release said.

As senior vice president and CIO, Cosset has overseen Kroger's recent technology transformation. This transformation simplifies company employees' work, allowing them to spend more time serving its customers, the release said. Kroger said these investments bring a more convenient and personalized shopping experience, both in store and online, offering customers relevant choices, quality and value — all through Kroger's ecosystem.

Cosset also leads Kroger's alternative profit portfolio of businesses, including its insight and media-focused subsidiary, 84.51˚; its financial services business, Kroger Personal Finance; and its retail media business, Kroger Precision Marketing.

Prior to this, Cosset was group vice president and chief digital officer, where he led the company's overall digital growth strategy and e-commerce expansion. He also previously served as chief commercial officer and CIO of 84.51° since its inception in 2015, the release said.