San Francisco-based Imperfect Produce, which delivers cosmetically flawed fruits and vegetables direct to consumers, continues to grow.
Since its start in 2015, the company has expanded to 11 cities in the Pacific Northwest, West Coast, Midwest and Southwest, and now Imperfect is opening a new distribution center in the Baltimore area. The company plans to be serving all major metro areas on the East Coast by the end of 2020.
Along with the expansion, Imperfect announced it has received an investment from Thirty Five Ventures, which is backed by NBA star Kevin Durant.
“We’re incredibly honored to welcome one of the most prominent figures in sports and entrepreneurship as we begin our nationwide expansion,” Imperfect CEO Ben Simon said in a news release. “With this new support, we will continue to reduce food waste nationwide while giving more people access to affordable, fresh, high-quality fruits and vegetables.”
Along with expansion into new markets, Imperfect is looking to add to its product line.
The company plans to expand its offerings with “other grocery items headed for the waste system, including short-coded items, products made with imperfect produce (such as baked goods, pickles, jams, and fruit leather), and products with packaging and labeling errors,” according to the release.