The Heritage Grocers Group board of directors has appointed David Hinojosa as its new CEO following a comprehensive search.
Heritage Grocers Group says Hinojosa will lead the company into its next phase of growth, with a continued focus on operational excellence, fresh food leadership and strengthening its deep connection to the communities it serves. Under Hinojosa’s leadership, the company plans to accelerate strategic growth across its banners while continuing to invest in fresh foods, operational excellence and community-driven retail experiences.
“Over the past several months, the board set out to identify a leader who brings exceptional industry experience and genuinely reflects the values that define Heritage Grocers Group,” says David Hirz, Heritage Grocers Group board chairman. “David’s operational expertise, humble servant-leadership style and deep experience in Hispanic and community-focused retail are deeply aligned with our commitment to authenticity, freshness and affordability.”
“It is an honor and a privilege to join Heritage Grocers Group,” Hinojosa says. “Heritage’s commitment to serving diverse communities, honoring culture and delivering exceptional fresh food reflects the values that have guided my career. I look forward to building on the strong foundation already in place while working alongside our talented teams to drive growth, innovation and meaningful value for the families and communities we proudly serve.”
Hinojosa is a retail executive with more than three decades of experience across the U.S., Australia and Asia. He began his retail career at age 17 as a part-time night stocker at Walmart while attending college. During his senior year, he was recruited by Texas-based H-E-B, where he went on to manage 10 stores and serve in both corporate and regional leadership roles over his 17-year tenure.
His career then expanded internationally, first as executive vice president of Metcash in Sydney, Australia, and later as chief operating officer of Makro in Bangkok, Thailand. After returning to the U.S., he held executive leadership roles at ShopRite in the Northeast before joining Vallarta Supermarkets as COO in 2023.
Hinojosa holds a Bachelor of Arts in marketing and finance from Whittier College. He completed Harvard Business School’s General Management Program and the Executive Food Management Program at Cornell University. He also serves on the boards of directors for the Western Association of Food Chains and the Food Industry Association.
