Enterprise AI solutions provider GrubMarket has completed its acquisition of Los Gatos, Calif.-based Procurant, an SaaS (software-as-a-service) platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain.
GrubMarket CEO Mike Xu says the move marks a strategic extension of the San Francisco-based company’s technology portfolio, allowing it to serve more needs of more customers in the food supply chain industry.
Procurant was also an attractive acquisition, as its products complement GrubMarket’s existing software suite, offering growth opportunities through either cross-selling to its existing, growing software customer base, or offering its software products to the newly acquired customers, Xu says.
“Procurant’s successful trading platform complements GrubMarket’s eCommerce technology, making purchasing even more efficient for GrubMarket’s internal companies,” Xu tells The Packer. “[It] allows us to integrate, build and offer AI-powered end-to-end procurement solutions to existing and new external customers.
“Procurant’s point solutions for compliance, food safety and collaboration can easily integrate with GrubMarket’s comprehensive, AI-Powered ERP, WholesaleWare, offering revenue growth opportunities,” Xu adds.
Founded in 2018 by CEO Eric Peters, Procurant was created as a modern, cloud-native alternative to legacy procurement systems in the fresh food industry. The platform supports real-time collaboration, operational efficiency and end-to-end visibility across the perishable goods supply chain.
Procurant offers a comprehensive suite of innovative tools, including Procurant One for procurement, Procurant Open Link for connecting suppliers with retailers and foodservice operators, Procurant Inspect for quality control, Procurant Trace for FSMA 204 traceability compliance, and Procurant SureCheck for food safety management, which processes over 1 million temperature checks daily and logs over 40 million food safety and checklist observations per month, according to a news release.
In total, Procurant connects more than 850 customers across 14 countries, facilitating $5.5 billion in gross merchandise volume annually. Its broad network includes major national retailers such as Costco, Walmart, Target and Albertsons Companies, along with growers, shippers and distributors throughout the U.S., as well as internationally, the release says.
Together, Procurant’s customers are responsible for more than 90% of all food sold in the U.S. The company’s experienced leadership team will continue to lead the company following the acquisition.
What Retailers Can Expect
Xu says the greatest benefit the Procurant acquisition provides to GrubMarket’s retail partners is “more comprehensive, AI-powered solutions powered by both Procurant’s proven trading capabilities and deep insight into retailers’ needs and wants, combined with GrubMarket’s unparalleled AI technology leadership.”
He adds that retail partners can also expect new integrations, innovative AI products built specifically for fresh food retailers, and configurable, end-to-end solutions.
“The addition of Procurant’s comprehensive solutions will not only benefit our growing base of GrubMarket software customers but also create powerful synergies across our own GrubMarket network,” Xu says in the release. “By integrating Procurant’s platform with our existing technology stack and AI development capabilities, we will deepen the impact of e-commerce internally and offer new AI-powered procurement solutions to the broader fresh food industry. We are uniquely positioned to accelerate digital transformation across the fresh food supply chain as a team, together.”
Synergies Across GrubMarket
GrubMarket says the acquisition creates synergies across multiple dimensions of its business. Procurant’s customers, which include major retailers and suppliers throughout the fresh food supply chain, will benefit from integration opportunities with GrubMarket’s comprehensive software and AI suite, including WholesaleWare, GrubAssist AI, Orders IO, and GrubPay, the company’s digital payments platform specifically designed for the needs of the food supply chain industry.
This acquisition will also offer GrubMarket’s existing software customers the opportunity to explore access to Procurant’s advanced trading network and procurement capabilities, creating a more comprehensive technology ecosystem, the release says. GrubMarket’s own network of subsidiary companies will be able to leverage Procurant’s platform to achieve greater procurement efficiency through cost savings, stronger supplier collaboration and new digital trading capabilities.
What’s Next
Grubmarket has steadily made strategic acquisitions in recent years, such as its June 2025 acquisition of San Diego-based Coast Citrus Distributors, a national distributor specializing in tropical fruits.
What are GrubMarket’s plans for continued expansion?
“GrubMarket will continue to maintain its leadership position as the enterprise AI solutions provider for the American food supply chain,” Xu says. “The go-forward strategy will continue to be multifaceted, including continued R&D and advanced AI tech development in-house, strategic external partnerships as well as acquisitions when and where the right opportunities arise.”
