Florida Thai guava season has officially started, says Homestead, Fla.-based tropical fruit grower and importer Tierra Suelta.
This popular superfruit is known for its subtle sweetness and crisp, applelike texture, making it a versatile option that appeals to a wide range of shoppers, says Tierra Suelta.
The company adds that the fruit’s firm texture makes it an easy, ready-to-eat snack that also pairs well with flavor enhancers like chili-lime seasoning. Tierra Suelta says this versatility also helps create cross-merchandising opportunities that can increase basket size.
Unlike traditional soft guava varieties, Thai guava can be merchandised as a ready-to-eat snack fruit and used across multiple retail applications, including fresh-cut programs, grab-and-go packs and tropical displays, helping retailers drive incremental sales and expand usage occasions, says Tierra Suelta.
“Our Thai guava is farmed on 250 acres of family-owned land with a full-time agronomist watching over every crop,” says CEO Adrian Abreu. “The result is a consistently high-quality harvest of crunchy, tart fruit that’s fresh, flavorful and hits its peak season in late summer when consumers most crave a crisp, refreshing snack. For retailers, it’s an approachable tropical item that’s easy to merchandise and resonates across diverse consumer groups.”
Tierra Suelta’s Thai guava is also packed and shipped from the farm’s on-site 15,000-square-foot, Primus-certified warehouse. The fruit is harvested six days per week and precooled to enhance taste, extend shelf life and reduce shrink, the company says.
Domestic production in South Florida allows Tierra Suelta to offer shorter lead times, reliable supply and a compelling local sourcing story that aligns with retailer demand for regionally grown products, says Tierra Suelta.
“Thai guava is a growing hit with consumers,” the company says. According to a March 2026 report from Business Research Insights, the global guava market will continue to expand through 2035. A similar report from 360 Research Reports notes that between 2019 and 2024, U.S. consumption rose 19%, with demand from Hispanic and Asian communities leading the charge. Its mild flavor and crisp texture also make it an accessible entry point for mainstream shoppers seeking healthy, low-calorie snack alternatives.
A vertically integrated farm, Tierra Suelta supplies the industry with Thai guava, dragon fruit, star fruit, mamey sapote and other specialty favorites throughout the year. The company says its customized packaging, merchandising support, shopper information and private-label programs help retailers drive trial, increase velocity and support category growth.
