Five Crowns Marketing, a grower, packer and shipper of fresh fruits and vegetables, has promoted Daren Van Dyke to vice president of sales and marketing. The company also hired David Dudley as director of merchandising and marketing.
The company, which markets a range of fresh produce items, including sweet corn, watermelon, cantaloupe, honeydew, Picasso melons, mixed melons and asparagus sold under the Majesty brand name, says these updates help align its sales, merchandising and marketing functions as the company continues serving retail partners across its produce categories.
Van Dyke began his career with the company in 1996 in sales and most recently served as director of marketing. In his new role, he will oversee company-wide sales efforts and support Five Crown’s continued focus on customer relationships and business development.
“Daren has been part of our family and company for 30 years, and he has played an important role in our growth and success,” says Bill Colace. “His experience across the business and long-standing commitment to our organization make him well-suited for this position.”
Dudley joins the company after serving as senior category manager for Sprouts Farmers Market for six years. Before that, Dudley held produce leadership roles at Save Mart Supermarkets, including director of produce and senior category manager.
“David’s appointment reflects a long-standing professional connection and a shared understanding of the retail produce landscape,” says Tyler Colace, CEO northern division of Five Crowns Marketing. “We have had a strong relationship with him for many years, and we are pleased to welcome him to the company.”
Van Dyke says Dudley’s background will complement the company’s customer-focused approach and strengthen its retail support efforts.
“His experience brings added perspective to our team and will enhance our ability to develop creative programs that support our customers and help drive sales,” he says.
