Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, has announced plans to exhibit at the International Fresh Produce Association’s 2025 Global Produce and Floral Show, Oct. 16-18, in Anaheim, Calif.
The salad leader will be making its debut with organicgirl and Braga Fresh as part of og Companies at Booth No. 1067 in the Grower Shipper Pavilion, Hall D, as a result of the recent Arable Capital acquisition and merger.
According to David Austin, vice president of marketing and innovation at Dole Fresh Vegetables/Bud Antle, the brand’s first-ever appearance as part of og Companies with organicgirl and Braga Fresh is consistent with Arable Capital’s vision of creating a diversified produce portfolio that strengthens each brand’s legacy of innovation and commitment to exceptional customer service.
Austin says Dole Fresh Vegetables/Bud Antle will use the occasion to display its three latest Dole Salad kits introduced in August — Dole Caprese Chopped Salad Kit, Dole Pesto Ranch Chopped Salad Kit and Dole Apple Harvest Salad Kit — at IFPA’s Fresh Ideas Showcase throughout the show.
“Designed by the Dole Fresh Vegetables/Bud Antle R&D team to bring the bold, satisfying flavors of Italian mozzarella-based richness in caprese, the unexpected blend of classic ranch and pesto, and tangy and sweet apple cider flavors in minutes-to-make salad kit featuring farm-fresh lettuces, vegetables, toppings and original dressings.”
In honor of IFPA, Dole Fresh Vegetables/Bud Antle has launched a new Instacart offer on its latest Dole Salads kits. Starting Oct. 13, salad-loving Instacart shoppers can save $1 for every $8 they spend on Dole brand’s new Caprese, Pesto Ranch and Apple Harvest kits, as well as other favorites, according to a news release.
Dole Fresh Vegetables introduced its first packaged salad in 1993. The company’s salad business, now through Bud Antle, LLC and part of the og Companies, was instrumental in the launch and growth of new salad varieties, such as its Dole Chopped Salad Kits line, and the overall salad segment.
The company recently completed a bold new packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences. The new look includes compelling new colors, photography, ingredient iconography and callouts and represents an intentional nod to the growing number of millennial and Gen Z shoppers buying packaged salads for the first time.
The refresh was unveiled in August on the company’s 31 salad kits at supermarkets throughout North America.
