Bolthouse Fresh Foods is bringing innovation and flavor to this year’s Organic Produce Summit with the debut of its new Organic Side Dish Sizzlers.
According to a news release, the sizzlers are a bold entry into the ready-to-cook vegetable space, and the first value-added organic rainbow carrot product on the market. Retailers attending OPS are encouraged to visit Booth No. 817 to experience the full organic line and be among the first to preview this sizzling new offering, the release said.
Set to hit store shelves this fall, Organic Side Dish Sizzlers offer a blend of artisan-sliced organic rainbow carrots paired with chef-inspired sauces in three standout flavors: sweet teriyaki and ginger, Greek vinaigrette and sweet and smoky. The line was created for today’s shoppers, the release says, and offers a convenient, nutritious solution for busy weeknights and effortless entertaining, all without compromising on flavor. With broad appeal across multiple eating occasions, these versatile products offer retailers strong merchandising opportunities in seasonal displays, paired with protein companions to complete a meal, or included in holiday-themed promotions to boost sales, the release said.
The Organic Side Dish Sizzlers launch complements Bolthouse Fresh’s broader organic portfolio, which includes baby-cut, whole, matchstix, crinkle-cut and bunch carrots in both standard and rainbow varieties. These products appeal to a growing number of health-conscious shoppers, particularly those who prioritize simple ingredients, convenient prep and better value through larger pack sizes, the release says.
“The new Rainbow Carrot Side Dish Sizzlers are a vibrant and flavorful addition to our organic lineup, and the first of their kind in the category,” says Karen White, vice president of marketing for Bolthouse Fresh Foods. “Today’s busy shoppers want convenience without sacrificing taste, visual appeal or nutrition, and it’s rare to find a time-saving option that delivers so beautifully on all three.”
Bolthouse says its mission is driven by its ongoing investment in understanding both retailer and consumer needs. From the increasing demand for ready-to-cook options to the growing preference for budget-friendly bulk formats, the brand’s organic portfolio delivers the shopper-focused solutions retailers can rely on from Bolthouse Fresh Foods, the release said.
“By delivering innovative products for multiple usage occasions, we’re bringing exciting energy to the produce section, giving shoppers more reasons to buy, and helping our retail partners grow the category and drive overall sales,” White says.
Retailers are invited to visit Booth No. 817 during OPS to connect with the Bolthouse Fresh team, sample the new Organic Side Dish Sizzlers and explore strategic solutions to boost carrot sales during a seasonally slower period for the category.