Vegetable grower-shipper Bengard Ranch says it has hired Christian Bengard as a sales executive to further its retail reach and label recognition across the U.S. and Canada.
“It’s exciting to see the next generation carry on this family business,” says Steve Koran, vice president of sales. “Christian has a strong reputation in the industry and will be a valuable asset to the team for years to come.”
A third-generation family member, the company says Bengard has long aspired to work for the family business, which has been rooted in California’s Salinas Valley agriculture since the late 1850s. He brings more than six years of produce sales experience from Well-Pict/Gem-Pack, along with years of exposure within the fresh produce industry.
“The most rewarding part of this role is being able to connect with people who understand and appreciate the agricultural community,” Bengard says. “I look forward to not only working with the family business but also continuing to build relationships within this industry.”
In this role, which began Jan. 10, the company says Bengard will be supporting sales, business development and product management with a focus on building customer relationships, activating commercial growth initiatives and contributing to strategic advancements across key markets.
“We’re pleased to welcome Christian into the sales office,” says Ken Silveira, president of Bengard Ranch. “His perspective as part of the next generation of the family will play an important role as we continue building on the strong foundation the Bengard family has already established.”
