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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Otter Branch Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rose Hill, 28458-8453 North Carolina
Cooking Vegetables:
Cabbage, Okra, Onions, Bulb, Parsnips, Peas, Collard Greens
Salad Vegetables:
Broccoli, Carrots, Lettuce
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Gentle Harmony Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Lexington, 27295-9551 North Carolina
Cooking Vegetables:
Herbs, Peas, Dandelion Greens, Fennel, Sage, Oregano, Lavender
Specialties:
Burdock
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Rowland's Row Family Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Gold Hill, 28071-9453 North Carolina
Cooking Vegetables:
Beans, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Kale, Okra, Peas, Potatoes
Salad Vegetables:
Peppers, Bell
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Bluebird Hill Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Bennett, 27208-9394 North Carolina
Cooking Vegetables:
Asparagus, Herbs
Salad Vegetables:
Arugula
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Down 2 Earth Farms Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Raleigh, 27614-9452 North Carolina
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Greens
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Marshall Of Sampson County Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Clinton, 28328-7862 North Carolina
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Okra, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
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Pangaea Plants Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Lake Lure, 28746-9376 North Carolina
Melons:
Watermelon
Cooking Vegetables:
Beans, Cabbage, Herbs, Kale, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli, Cucumbers
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Mcleod Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Carthage, 28327 North Carolina
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Okra, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Whitted Bowers Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Cedar Grove, 27231-9386 North Carolina
Berries:
Strawberries
Deciduous Fruit:
Apples, Figs, Grapes
Melons:
Watermelon
Stone Fruit:
Plums
Cooking Vegetables:
Artichokes, Asparagus, Beans, Garlic
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Derek J Godwin Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Dunn, 28334-7387 North Carolina
Cooking Vegetables:
Potatoes
Salad Vegetables:
Cucumbers








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