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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Poplar Ridge Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Waxhaw, 28173-9742 North Carolina
Cooking Vegetables:
Herbs
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Burch Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Faison, 28341-7074 North Carolina
Cooking Vegetables:
Beets, Kale, Peas, Potatoes, Pumpkins, Squash, Summer, Squash, Winter, Collard Greens, Mustard Greens
Salad Vegetables:
Spinach
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Powell Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rose Hill, 28458-8495 North Carolina
Cooking Vegetables:
Beets, Kale, Rutabagas, Squash, Summer, Squash, Winter, Turnips, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Cucumbers, Radishes
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Beacon Village Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Swannanoa, 28778-3239 North Carolina
Cooking Vegetables:
Beets, Cabbage, Greens, Herbs, Kale, Pumpkins, Squash, Summer, Squash, Winter, Turnips
Salad Vegetables:
Cucumbers
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Mary "L" Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Mount Ulla, 28125-9709 North Carolina
Cooking Vegetables:
Beans, Peas
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Colony Gums Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Monroe, 28110-8523 North Carolina
Cooking Vegetables:
Beans
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Springhouse Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Vilas, 28692-8903 North Carolina
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Radishes
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Hocutt Brothers Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Sims, 27880-9772 North Carolina
Cooking Vegetables:
Asparagus, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
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Fresh Fountain Farms Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Statesville, 28677-9690 North Carolina
Deciduous Fruit:
Grapes
Cooking Vegetables:
Asparagus, Garlic, Onions, Bulb, Peas, Potatoes
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Rouse Brothers Produce Inc Dba Uncle Henry's Organ

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rose Hill, 28458-8515 North Carolina
Deciduous Fruit:
Grapes
Cooking Vegetables:
Beets, Cabbage, Kale, Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Salad Vegetables:
Spinach, Broccoli, Radishes








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