Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Sunny Harvest LLC
Overview
(6)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Kirkwood, 17536
Pennsylvania
Berries:
Blackberries, Raspberries, Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant
WYCO Produce Inc
Overview
(11)
(0)
(0)
Business Type:
Broker,
Shipper,
Importer
Location HQ:
Tampa, 33569
Florida
Berries:
Strawberries
Cooking Vegetables:
Green Beans
Citrus:
Persian Limes
Tropical Fruit:
Hass Avocados, Tainung Papayas
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Broccoli
Branch: A Family of Farms HQ
Overview
(9)
(11)
(6)
Business Type:
Shipper
Location HQ:
South Bay, 33493
Florida
Cooking Vegetables:
Cabbage, Corn, Green Beans
Salad Vegetables:
Endive/Escarole, Lettuce, Radishes, Romaine, Boston/Butterhead Lettuce, Escarole
Santa Cruz Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Watermelon
Tropical Fruit:
Mangoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans, Jalapeño Peppers
Specialties:
Tomatillo
Zacherl Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Shippensville, 16254
Pennsylvania
Melons:
Cantaloupe
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant, Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
Del Monte Fresh Produce N.A., Inc. HQ
Overview
(27)
(1)
(21)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33134
Florida
Berries:
Blackberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Cherries, Nectarines, Peaches
Fewel Farms LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Prosser, 99350
Washington
Deciduous Fruit:
Apples, Braeburn Apples, Fuji Apples, Gala Apples, Granny Smith Apples, Honeycrisp Apples, Jonagold Apples
Cooking Vegetables:
Pumpkins
SupHerb Farms
Overview
(4)
(0)
(0)
Business Type:
Grower
Location HQ:
Turlock, 95380
California
Cooking Vegetables:
Garlic, Herbs, Leeks, Bamboo Shoots
Specialties:
Aji, Ginger Root, Lemon Grass, Shallots, Water Chestnut
Organic Produce:
Organic Herbs
Wisconsin Food Hub Cooperative
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Waupaca, 54981
Wisconsin
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Potatoes, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes
Nonpareil Corporation
Overview
(4)
(0)
(6)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Blackfoot, 83221
Idaho
Cooking Vegetables:
Potatoes, Russet Potatoes
