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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Maitri Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Amenia, 12501-5815 New York
Berries:
Strawberries
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Celery Root, Eggplant, Greens, Herbs
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Engelbert Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Nichols, 13812-2702 New York
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Garlic, Kale, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
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Wild Rose Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Owego, 13827-2710 New York
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Herbs, Kale, Peas, Potatoes
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Ullrich Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Truxton, 13158-3126 New York
Berries:
Strawberries
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Herbs
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Mar-Gene Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Mattituck, 11952-3033 New York
Stone Fruit:
Cherries
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant
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Honeysuckle Hill Organic Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Honeoye, 14471-9520 New York
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage
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Roots & Wings Family Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Cherry Creek, 14723-9724 New York
Deciduous Fruit:
Apples
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
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Et Cetera Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Ghent, 12075-1235 New York
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Eggplant, Garlic, Greens, Herbs
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Crossroads Farm At Grossmann's Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Malverne, 11565-1212 New York
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic
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Social Enterprise

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Brooklyn, 00001-1237 New York
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Broccoli, Carrots








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