Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Big Red's Chicken Shed
Overview
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Business Type:
Grower
Location HQ:
Palmyra, 14522-9324
New York
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Cabbage, Greens, Herbs, Kale, Onions, Bulb
Shady Acres Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Middletown, 10940-7339
New York
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Beans, Beets, Cauliflower, Celery Root
Nectar Hills Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Schenevus, 12155-3313
New York
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Eggplant, Herbs
Crimson Clover Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bainbridge, 13733-3360
New York
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Garlic
Road's End Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dundee, 14837-9131
New York
Deciduous Fruit:
Grapes, Pears
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts
Little Seed Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valatie, 12184
New York
Deciduous Fruit:
Grapes, Pears
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Celery Root, Eggplant, Garlic, Greens
The Farm On Cotton Hill Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Berne, 12023-4401
New York
Deciduous Fruit:
Grapes, Pears
Cooking Vegetables:
Asparagus, Beans, Beets, Eggplant, Greens, Herbs, Kale, Onions, Bulb
O & E Farm Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gouverneur, 13642-3575
New York
Deciduous Fruit:
Grapes
Cooking Vegetables:
Garlic, Potatoes
Specialties:
Horseradish, Rhubarb
Four Winds Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gardiner, 12525-5614
New York
Berries:
Blueberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower
Landon Hill Estate Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chestertown, 12817-3200
New York
Cooking Vegetables:
Beans, Beets, Eggplant, Garlic, Herbs, Kale, Leeks, Potatoes
Salad Vegetables:
Peppers, Bell, Spinach
