Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Farmdale Organics
Overview
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Business Type:
Grower
Location HQ:
Christiana, 17509-9793
Pennsylvania
Cooking Vegetables:
Asparagus, Beets, Brussels Sprouts, Cauliflower, Celery Root, Kale, Leeks
Salad Vegetables:
Peppers, Bell, Spinach, Broccoli
Eastbrook Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Smoketown, 17576-9701
Pennsylvania
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Greens, Herbs, Kale, Peas
Echo Valley Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oxford, 19363-3914
Pennsylvania
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Beans, Beets, Cauliflower, Eggplant, Greens, Kale, Peas
Salad Vegetables:
Peppers, Bell
Finger Lakes Garlic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Philadelphia, 19147-3015
Pennsylvania
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
Cooking Vegetables:
Artichokes, Asparagus, Garlic
Foggy Valley Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Christiana, 17509-9514
Pennsylvania
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Asparagus
Specialties:
Rhubarb
Shady Acres
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dry Run, 17220-9703
Pennsylvania
Cooking Vegetables:
Asparagus, Brussels Sprouts, Potatoes
Outback Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Drumore, 17518-9785
Pennsylvania
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cauliflower, Garlic, Kale, Okra
Salad Vegetables:
Peppers, Bell, Spinach
Pheasant Hill Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Quarryville, 17566-9680
Pennsylvania
Berries:
Strawberries
Cooking Vegetables:
Beets, Eggplant, Greens, Herbs, Potatoes
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Lettuce
W. Atlee Burpee Company
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Fannettsburg, 17221-9708
Pennsylvania
Cooking Vegetables:
Beans, Corn, Basil
Salad Vegetables:
Broccoli
Maple Arch Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cochranville, 19330-1513
Pennsylvania
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Cauliflower, Kale, Peas
